According to Nielsen, the spread and influence of technology will be a key driver of change across the globe over the next five years. And the same would also expected to influence the Middle East & Africa market. Nelson predicts 14 technology shifts that will… Read More
With the recent acquisition of souq.com by online giant Amazon and the anticipated launch of the new local ecommerce site Noon.com, the shift to online shopping in the GCC has become more apparent than ever. A recent study from YouGov has found that 83 percent… Read More
Fact is, online video marketing is one of the fastest advertising segments in the world. Here’s another fact, in a recent marketing study performed by BrightRoll (who were acquired by Yahoo late last year) 25 percent of online marketers are in the opinion that it… Read More
The dmexco Conference 2017 is all set to showcase important themes, brands, and thinkers of the digital business — and all of them will be on stage at unprecedented levels of diversity and quality. Major Ad Spenders And Agencies: Pure Business At dmexco On all… Read More
Canon Middle East joined hands with Arab YouTube star and leading travel influencer Haifa Beseisso to launch the company’s new brand proposition for the consumer and professional imaging business. Canon’s new brand proposition aims to shift perception of the company amongst a younger audience. The new proposition… Read More
From paid-for celebrity and vlogger endorsements, to TV and print ad campaigns, there’s a whole host of channels that beauty brands are using to reach their target audiences. But for those hoping to reach the youngest beauty fans (those aged 16-24), it’s clear that digital… Read More
The retail sector in Dubai continues to evolve and adjust to the fast pace of technological advancements. With retail brands merging both online and offline experiences, the lines between bricks and mortar and online retailers continue to blur. This trend was further highlighted in JLL,… Read More
In what appears to be continued move towards consolidation or streamlining in WPP companies, POSSIBLE, a multi-service digital agency in WPP, has joined Wunderman. The company explains that enlarged group will have the scale, expertise and global reach to better meet the demands of global… Read More
Back in 2015, ‘Spotify Running’ was the first of its kind to match music choices to user tempo. This fitness focus, alongside integrations into apps like Nike and RunKeeper, made complete sense for Spotify. The usage of music-streaming services increases with exercise frequency. Over half… Read More
Kicking off on July 8, 2017 digital media professionals, social media enthusiasts, and business owners across the Middle East & North Africa (MENA) region will gather for the fourth Annual Mashable Social Media Day. The initiative celebrates the technologies connecting people together and to help… Read More
