Ipsos MENA has appointed Joseph El Habre as the new CEO of Ipsos Interactive Services (IIS) & Operations in MENA. Mr El Habre’s mandate will include to prospect and implement innovative and interactive data collection methods for online and offline researching. His new role will… Read More
Dubai-based Access Influence has launched an all-new digital platform that connects brands with its loyal consumers, offering scalable opportunities in word of mouth marketing that is among the leading consumer purchase intent drivers. Not only does the platform reward consumers for sharing experiences about brands… Read More
The Dubai Electricity and Water Authority (DEWA) is the first government entity which has incorporated the use of Artificial Intelligence (AI) in its day to day function. And the step has proven to be a success for the organization. Through its 24 hour chatbot called… Read More
According to a recent report by eMarketer, the Middle East and Africa is the only region globally which is lagging behind when it comes using mobile internet. The region stands in the minority with just Just 22.7 percent of mobile phone internet users expected to… Read More
When looking into the most searched brands on dubizzle Motors this Ramadan, Mercedes-Benz, Porsche and Toyota were highlighted as the top three, showcasing a demand for luxury, fast and entry-level cars. Similarly, the most searched brands under the ‘Items for Sale’ of the platform were… Read More
According to Nielsen, the spread and influence of technology will be a key driver of change across the globe over the next five years. And the same would also expected to influence the Middle East & Africa market. Nelson predicts 14 technology shifts that will… Read More
With the recent acquisition of souq.com by online giant Amazon and the anticipated launch of the new local ecommerce site Noon.com, the shift to online shopping in the GCC has become more apparent than ever. A recent study from YouGov has found that 83 percent… Read More
Fact is, online video marketing is one of the fastest advertising segments in the world. Here’s another fact, in a recent marketing study performed by BrightRoll (who were acquired by Yahoo late last year) 25 percent of online marketers are in the opinion that it… Read More
The dmexco Conference 2017 is all set to showcase important themes, brands, and thinkers of the digital business — and all of them will be on stage at unprecedented levels of diversity and quality. Major Ad Spenders And Agencies: Pure Business At dmexco On all… Read More
Canon Middle East joined hands with Arab YouTube star and leading travel influencer Haifa Beseisso to launch the company’s new brand proposition for the consumer and professional imaging business. Canon’s new brand proposition aims to shift perception of the company amongst a younger audience. The new proposition… Read More
