For all the digital trends that the Middle East markets break in comparison to global averages, the low uptake of ecommerce comes as a surprise to most. But for many, this gap signifies a substantial opportunity in the Middle East & North Africa (MENA) region.… Read More
With so many blockbuster gaming titles set for release by the end of the year, data from Global Web Index suggests that YouTube continues to be as a good bet to connect with console gamers. For many, YouTube offers the perfect means of weighing up… Read More
CIOs have a major role to play in preparing businesses for the impact that Artificial Intelligence (AI) will have on business strategy and human employment, according to Gartner, Inc. Gartner predicts that by 2022, smart machines and robots may replace highly trained professionals in tasks… Read More
Google’s annual I/O developer conference saw the introduction of Android Go, a lightweight version of its operating system catering for low-end devices and limited data plans. Global Web Index outlines why this move will ensure further growth for Android. Given that a large selection of… Read More
Snap Inc. has got aggressive in the Middle East and North Africa (MENA) region. With new senior hands on board, the social media company is now working towards creating more options for Snapchatters and also for advertisers in the region. Earlier this year, Snap opened… Read More
Microsoft has appointed Sayed Hashish as the Regional General Manager for Microsoft Gulf. He takes over the reins from Samer Abu Ltaif who held it for six years, and was recently appointed as President for Microsoft Middle East and Africa. In his new role, Mr… Read More
Music streaming company, Anghami, is gearing up for Ramadan, offering its 40 million listeners additional content tailored for the Holy Month. This includes religious and spiritual songs and Anasheeds by Muslim singers, Quranic recitals and Duaa’ by Sheikhs, themed songs from Ramadan television blockbusters, cooking… Read More
Many console owners are using their devices to watch TV shows or films. While last-gen consoles have offered users the chance to engage with this content for some time, fierce competition in the industry has shifted the role of consoles into one which resembles a… Read More
The United Arab Emirates has a new social media agency – Social Shop by Aurora. The new agency aims to bring a one-stop solution for organizations and corporates looking for turnkey solutions to their social media needs. Co-founded by social media specialist, Annie Meikle, and… Read More
PepsiCo has upped the ante on its digital play. Even as digital consumes only a marginal portion of the overall ad pie in the Middle East & North Africa (MENA) region, PepsiCo is experimenting with retail tech including ecommerce, bots and the likes to not… Read More
