While long upgrade cycles have impacted the sales of tablets and laptops recently, data from Global Web Index shows the significant number of smartphone owners who are intending to upgrade their handset within the next year. Around 59 percent of these device owners say they… Read More
Consumers are expecting virtual reality (VR) and augmented reality (AR) to merge with physical reality. They believe that 5G will be a key technology for such experiences to become mainstream. These are some of the findings from Ericsson ConsumerLab report, Merged Reality. The report reveals… Read More
The migration of online activities from PCs and laptops to mobiles is a much-discussed trend but Global Web Index long-term and granular data has quantified the process exactly. Internet users are completing a broader range of online activities on mobile than they are on computers.… Read More
The Middle East & North Africa (MENA) region is not the typical emerging market given its absolute size and advanced use of technology, but the slow growth in digital marketing has given it similar characteristics. Legacy media still rules the roost here, and digital spending… Read More
To celebrate the best B2B campaigns and content from across Europe and the Middle East region, running on its own platform, LinkedIn has launched LinkedIn Marketing Awards. The awards are open from July 2, 2017 to businesses of all sizes. Winners will be announced in… Read More
The Cannes Lions International Festival of Creativity and PHD have partnered to launch the first official festival bot for Messenger. The artificial intelligence (AI) powered bot will be accessible by all 180,000 Facebook fans and is designed to help attendees navigate their way around the… Read More
Cognitev, formerly known as MENA Commerce, has undertaken a comprehensive rebranding effort. As a technology company that now concentrates more on marketing from a semantic point of view, the rebranding consists of four key changes. In addition to a revamped approach, along with a new… Read More
The most important thing to remember about video advertising in the mobile era is this: smartphones are not tiny televisions. Just as TV wasn’t visual radio and radio wasn’t an audible newspaper, mobile must be recognized for what it is — a new medium that… Read More
Magna in partnership with Twitter conducted a scientific media trial examining the location of video ads within a social environment. The resulting report, ‘The Art of the Takeover: Optimizing What Consumers See First’, reveals best practices for in-feed advertising as well as guidelines for utilizing… Read More
Video On Demand service Vuclip has launched several Arabic TV series for viewers to indulge in during the holy month of Ramadan. These will be aired on Vuclip’s OTT video service, Viu. Viewers across the GCC can tune-in to Viu for a line-up of TV series… Read More
