Dentsu Aegis Network’s digital creative agency based in Cairo and Dubai, Digital Republic linked by Isobar, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority. The agency will create and execute a number of digital… Read More
The technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar Millward Brown. Amazon achieved the highest dollar value growth of all brands in the Top… Read More
As Snap Inc gets aggressive in the Middle East & North Africa (MENA) region, it has support from several media owners for its new platform – Discover. MBC is one of these, being among the first in the region targeting snapchatters with localized content. MBC… Read More
As social becomes more important as a tool for online product research, the boundaries between search engines and social networks have been weakening for some time. Crucially, social networks now have a lead over search engines for product or brand based research, with the majority… Read More
Don’t block all ads; we will block the annoying ones for you – that would be Google’s pitch in a nutshell as it gears up to block what it calls ‘annoying’ ads in its Chrome browser. This is part of a broader effort by industry… Read More
Cicero & Bernay Public Relations (C&B) has launched the ‘See & Be’ program to offer a full suite of strategic influencer communication services. ‘See & Be’ offers influencer communication campaigns. The program focuses on achieving measurable results by identifying the ideal match between influencers and… Read More
The likes of Amazon and Netflix are broadening their content in every market. Many may consider this a direct response to the TV behaviors of consumers more generally. On-demand subscription and catch-up services continue to gain traction, being used by about half of internet users… Read More
As Ramadan campaigns take over all legacy and new media platforms in the Middle East & North Africa (MENA) region, Google has deep dived into the different metrics that can be used to examine the success of the campaigns. Think with Google breaks down the… Read More
As publishers tackle the rising usage of ad-blockers, many have resorted to paywalls to counter sliding ad revenues. While a decent one in eight are now willing to pay for ad-free news content, Global Web Index data shows that those who are paying for access… Read More
Starz Play, a subscription on-demand video service, has teamed up with UberEATS for this Ramadan. Through this partnership, UberEATS and Starz Play will provide customers with Ramadan catered offers at home. “With Ramadan being a time of reflection and calm, locals and expats alike will… Read More
