LinkedIn may be the most obvious place to find business-focused consumers, and half are using this platform, but this audience is also significantly more likely to be using Twitter each month according to data from Global Web Index. A company’s social profile is an important… Read More
LinkedIn has appointed Ziad Rahhal as Head of Marketing Solutions for the Middle East & North Africa (MENA) region. The appointment comes off the back of the news that LinkedIn has hit the 500 million members mark across 200 countries, including 22 million members in… Read More
Top-performing organizations in the private and public sectors, on average, spend a greater proportion of their IT budgets on digital initiatives (33 percent) than government organizations (21 percent), according to a global survey of CIOs by Gartner. For 2018, organizations anticipate spending 43 percent of… Read More
Tablet fatigue is a trend that Global Web Index has been tracking for some years now and, recent data from the company shows that it’s clear that internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing… Read More
Staffing and recruitment company, Randstad MENA, has placed 73 percent of senior hires across the Middle East & North Africa (MENA) region in the last 16 months using solutions from LinkedIn. The number is interesting especially because it throws more light on the friend or… Read More
In order to bring in higher levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG) is extending its international partnership with digital analytics company Moat to the Middle East. The decision is the latest move by OMG MENA… Read More
As part of Twitter’s ongoing efforts to enhance its services to brands, Stephanie Terroir has been appointed as the Head of Brand Strategy for the Middle East and North Africa (MENA) region. With over 10 years of experience in the region, Ms Terroir joins Twitter… Read More
There is a myriad of sources that influence the purchase decisions of business to business (B2B) buyers but when this group is asked to identify their single most influential purchase driver, it’s industry websites that come out on top. In fact, it is still the… Read More
Viu, PCCW Media’s OTT video service, has hit 6 million monthly active users (MAU) across its markets in March this year. The company claims that this represents a 50 percent growth from its four million in November 2016. Since launch in October 2015, Viu has… Read More
The boom in smartphone and internet penetration is transforming traditional TV viewership patterns in the Middle East and North Africa (MENA) region, creating a significant market for over-the-top (OTT) video services. In addition to government support for internet ubiquity and large-scale digital transformation, the presence… Read More
