Advertisers, globally, could be defrauded of USD 16.4 billion in 2017 alone. The Middle East & North Africa (MENA) region is also subject to the challenges of ad fraud. To combat this, The&Partnership, m/SIX and Adloox have published a report laying out the steps the… Read More
DMS, the digital arm of Choueiri Group, has partnered with New York-based SaaS analytics company, MOAT. Also known as the ‘attention analytics’ specialist, MOAT is accredited by the Media Rating Council (MRC) for third-party measurement and analytics across multiple screens, formats and platform. DMS’ partnership… Read More
Pinterest’s recent acquisition of crowd-sourced search engine Jelly marks a further expansion of its interactive search functions, such as Pinterest’s Lens which allows users to image-search for products. Global Web Index data highlights the important role that social plays in the product research phase of… Read More
Social media gives us the freedom to communicate with our loved ones, whenever and wherever we want. However, this freedom comes at a cost, according to a new research from Kaspersky Lab. The research revealed that a third of people communicate less face-to-face with their… Read More
A key development underpinning the growth in online commerce has been the rise of mobile payment services. Looking at the demographics behind this trend, younger groups are most likely to be making use of these services, and there’s also a direct correlation with income. By… Read More
The answer to that question appears to be a yes. Global Web Index asked players of a range of gaming franchises what they want their favorite brands to provide, and some common themes emerged in the answers. Despite differences in genre and platform, one of… Read More
The combination of video and mobile has been touted for a while as an increasingly important way to engage connected consumers who access and share content on the go, and in smarter formats and styles. In the Middle East & North Africa (MENA) region, this… Read More
Netflix CEO Reed Hastings has recently said that mobile carriers will soon need to offer unlimited data for video streaming to meet the growing demand for watching TV and movies on mobile. When it comes to the devices, Netflixers use to access subscription online TV… Read More
In all, only eight entries have been shortlisted in the Mobile Lynx category at the Dubai Lynx International Festival of Creativity. FP7/, Memac Ogilvy & Mather and Y&R Dubai have two entries each in the category. Leo Burnett and TBWA\Raad have an entry each in… Read More
Of the 34 entries that have been shortlisted in the Interactive Lynx category at the Dubai Lynx International Festival of Creativity, TBWA\ has seven shortlists and Memac Ogilvy has six. FP7/ and Leo Burnett have five each. And Impact BBDO and J Walter Thompson have… Read More
