Twitch’s latest move into PC game retailing will see the service leverage its influential creator community as a driving force behind game sales. Global Web Index data outlines why this strategy could open up new, lucrative revenue sources for the service. Consumers who have watched… Read More
Dreams of today are going to be the reality of tomorrow. This quote from du’s ever inspirational CEO Osman Sultan set the tone for Step 2017. This was my fourth year at the Step Conference and I have seen it evolve from a niche messy… Read More
Digital Media Services (DMS), the digital services brand of the Choueiri Group, has embarked on an exhaustive rebranding exercise, the first of its kind since its launch in 2011. Created by MullenLowe MENA, the company not only dons a new visual identity but a… Read More
Swiss companies, such as the soft cheese manufacturer Baer and Swiss Life, have said that they will stop placing any advertising on Google because their ads have appeared alongside YouTube videos with inappropriate content, such as neo-Nazi speeches or extremist videos. US telecom giants AT&T… Read More
Not only do 16-24s say that mobiles are their most important devices but, as data from Global Web Index shows, since 2014 the smartphone has overtaken PC/laptops as the most commonly owned device among this age group. Back in 2014, it was 87 percent of… Read More
Smartphones, tablets and desktops now rank equally as device-of-choice to complete transactions where multiple devices are used, according to performance marketing technology company, Criteo’s State of Cross-Device Commerce Report for the GCC. The analysis reveals insights into consumer shopping habits and forecasts predictions for cross-device… Read More
Brands may have never lived in more sensitive times as public awareness and actions to bring equality and inclusion in society are gaining momentum everyday. This week in particular meant sleepless nights for skincare brand Nivea after it released an ad promoting its black and… Read More
Amazon hit the headlines last week when it confirmed its acquisition of SOUQ. Relative to other world regions, the Middle East’s commerce infrastructure remains less advanced, according to Global Web Index data. Around 81 percent of its internet users might be visiting online retail sites,… Read More
Sports video-games have long been a cornerstone of video-game entertainment, and this is especially true among sports fans. Among Premier League Fans, it’s an impressive 30 percent who have played FIFA in the last 12 months globally. That compares to 17 percent among the wider… Read More
Qatar-based telco Ooredoo and Starz Play Arabia have come together to launch Ooredoo TV Go, an on-demand streaming service to which Starz Play will provide more than 6,000 hours of largely Hollywood shows in eight markets across the Middle East, North Africa and Southeast Asia.… Read More
