The fast-paced world of advertising is touching new horizons of effective marketing, branding and customer acquisition. With the advent of programmatic i.e. automation of media buying and selling, advertising via new media technology is becoming more and more effective and efficient. But the sky of… Read More
In the last year, Instagram had more change than the previous five. The platform introduced Instagram Stories, a new way for businesses to share everyday moments, enhanced its video experience, donned a new brand identity and the community grew to more than 600 million people… Read More
Digital consumers around the world prefer to consume TV content and this behavior continues with the varied options of on-demand or streaming or the traditional broadcast television route. The challenge with the former is that advertisers still do not have the best routes to approach… Read More
Much like its elder sibling Facebook, Instagram is constantly working on upping its video offer. Adding to the various updates that the app has had in the last year, Instagram now allows users to save live video to their handheld devices at the end of… Read More
Despite comparatively lower digital advertising spends, the UAE has realized the importance of digital. This is further seen in the business to business (B2B) growth trends in the region as well. Leading businesses in the UAE are planning to increase their digital investment by 25… Read More
In a move to strengthen its position in global mobile programmatic, InMobi, a global mobile advertising platform, has appointed Stuart Bartram as VP of Brand Solutions and Programmatic across Asia Pacific, Middle East and Africa (APMEA). Based in Australia, Mr Bartram brings a wealth of… Read More
What are internet users’ habits when they look for advice choosing medicines or drugs for everyday ailments such as sore throats and headaches? Data from Global Web Index indicates that the majority still look to GPs, pharmacists and friends/family, but a considerable amount are now… Read More
Bayer, a life science company with over a 150-year history in health care and agriculture, has assigned Cheil to launch, build and manage its regional Facebook led social media profile in the Middle East and Africa (MEA) region. Effective immediately, Cheil will provide a full… Read More
The World Media Group (WMG), a strategic alliance of 10 global media brands, is addressing the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed… Read More
Unilever has launched Forsaty, a campaign that seeks to discover the next female vlogging star in the GCC region in partnership with global video-sharing platform YouTube. The two-month campaign will reward one up-and-coming vlogger with a cash prize of USD 35,000 and a one-year contract… Read More
