Facebookers are very engaged with social media – with the average user now devoting around two hours 20 minutes to networking and messaging every day. This is a metric that continues to rise on a year-on-year basis; while back in 2012 they were spending under… Read More
Google has hired Lino Cattaruzzi as its new Managing Director to join its business in the Middle East and North Africa (MENA) region. Mr Cattaruzzi comes with over twenty years of experience in the tech industry where he previously led the Google business in Mexico… Read More
The CES 2017 has reached its last two days. Most of the external events at the Show have now ended. And all remainder energy will now be focused on just the show floors at the Las Vegas Convention Centre and at the Sands Expo, which… Read More
Testament to the ubiquity of online commerce, it is virtually all of the global online population who fall within the shopper segmentation, defined by Global Web Index as those who say finding products is a very important reason for going online or have engaged in… Read More
Digital advertising has many buzzwords. This has been the case ever since the inception of the internet, when people went into an initial phase of money making frenzy through advertising. Over the years, in creating value for the consumers, we the saw the rise of… Read More
Dentsu Aegis Network has begun the year on a busy note in the region. The agency’s digital creative agency, based in Cairo and Dubai, Digital Republic linked by Isobar, won the brief to develop and manage online content and social media services for technology giant… Read More
It hasn’t taken long for the smartphone to rise up the ranks to become the most commonly owned device from a global perspective (91 percent of internet users now own a smartphone). But the smartphone’s rapid ascent has had a dramatic and ongoing impact upon… Read More
Twitter has introduced a more immersive way to experience moments with live 360 video, available via both Twitter and Periscope. With 360 video on Periscope, users can experience moments with the broadcaster and take a look around, which as per the microblogger is one step closer… Read More
Every year Google has its own way to celebrate the New Year with the popular Google doodle. The year 2016 asserted uncertainty as the new normal, and will be remembered as the year when some historic developments challenged everything people take for granted or that… Read More
Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. Artificial intelligence is the ability of machines or computers to emulate human thinking or decision making. A key area… Read More
