The influence of social media platforms in the Middle East is growing every day. Not only are we seeing global and local media outlets understand ways in which Middle East rulers and governing bodies are using social media platforms, but we are also seeing people… Read More
Holidays are among the crucial periods for businesses especially to drive sales. The principle holds merit for app marketers as well. In 2015, smartphone sales rose nearly 10 percent in Q4 compared to any other quarter that year. And as people use holiday cash to… Read More
du and Karti store have entered a partnership that simplifies digital payment processes. Users now can ‘Pay with du’ when making purchases on the Karti store, using their mobile number. The payment will either be taken from their prepaid credit or added on to their… Read More
Unlike its usual policies, wherein Facebook largely allows users to express themselves and share whatever they like or to not play the role of ‘arbiters of truth’, the social media network has taken serious note of the advent of fake news and the role this… Read More
Google’s annual Year in Search has thrown up some interesting topics at the year’s top trends for the United Arab Emirates. Not varying too much from the top trends in Saudi Arabia, the results showcase an interest in international sports events, with the UEFA Euro 2016… Read More
Warc, the global marketing intelligence service, pointed out that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete such as speech recognition or interpreting data, will have a major impact on the marketing… Read More
Despite some high-profile releases, nothing so far has convinced mainstream consumers to embrace the benefits of wearable tech. And yet Snap Inc, the umbrella brand that owns Snapchat, has become the next company to bet big on smart glasses. Spectacles, that had marked the formation… Read More
IPG Mediabrands has appointed Tim Ringel as Global President, Reprise. In this role, Mr Ringel will lead the growth and expansion of the network’s full-service search and digital experience agency. He will work in close partnership with Craig Ellis, EVP, Global Head of Operations,… Read More
Google has released the 16th annual Year in Search, offering a look at the year’s top trends in Saudi Arabia based on searches conducted using its search engine. The results showcase an interest in seeking employment opportunities, as the TAQAT national labor portal was the… Read More
For large swathes of consumers, the right to access free online content is seen as sacrosanct. But with ad-blocking on the rise, there’s little recognition or willingness on the part of the consumer to accept that ads are at the core of this. While some… Read More
