Industry execs globally have been speaking about how Snap Inc will be a threat to Facebook that owns platforms such as WhatsApp and Messenger. WhatsApp’s simple nature gives it an edge over competitors when it comes to usage frequency. On a global scale eight in… Read More
The health-based wearables market has seen some notable events recently, with major player Fitbit completing a selection of acquisitions (including competitor Pebble’s software assets) and this month’s CES in Las Vegas seeing the launch of a broad range of wearable tech intended to track users’… Read More
Just before Christmas, Facebook quietly announced the arrival of a new complement to its Live capabilities: Live Audio. Data from Global Web Index indicates that there is real potential for this new feature to take off. Online radio/music already forms an important part of Facebookers’… Read More
Every single day, the world becomes more and more digital. And there is no slowing down; no reverse gear to take us back to where we came from. We are accelerating towards a future where technology enables us to control the majority of our present-day… Read More
Digital is mainstream. We are in the age of the geeks and the Middle East and North Africa (MENA) region, where legacy media dominates despite consumer trends, will see the change too. Glad that is out the way. That is after all the bottomline of… Read More
With almost half of 16-24s posting a review of a product or company online in the last month, there is a decent share of young consumers willing to potentially promote brands online. But what incentives are most likely to turn this age group into brand advocates?… Read More
Facebook’s battle against fake news, while deepening its relationship with media platform, continues in 2017. In an attempt to boost a healthy news ecosystem where journalism can thrive, Facebook has launched a program to establish stronger ties between Facebook and the news industry. The social… Read More
Sitting in a luxury hotel in one of Dubai’s most posh locales in one-on-one press meet is how Publicis Groupe chose to officially announce the launch of Publicis.Sapient’s SapientRazorfish in the Middle East and North African region. Nigel Vaz, CEO, EMEA & APAC of Publicis.Sapient;… Read More
Artificial Intelligence and Virtual Reality seems to be the buzzword for the year 2017. The two are set to offer viable ways for brands to engage emotionally with consumers this year, according to global marketing intelligence service, Warc. VR and AR have been identified in… Read More
Despite VPN usage often being considered a pretty niche activity, it’s now three in 10 internet users who have used these tools to get online, up from just under a quarter in Q1 2016. And as Global Web Index research makes clear, it’s Turkey which… Read More
