The digital era has opened up as many opportunities as it has challenges. Experts agree that as technology gives more power to brands, one of the best tools in their arsenal is content. The question however is what content clicks for a new age that… Read More
goSwiff, a mobile commerce and marketing solutions provider has expanded its reach in the Middle East and opened up an office in Dubai. The company expects to better serve their clients’ demands for its mobile payment services in the Middle East and Africa region with… Read More
Facebook has appointed Amira Rashad as its new Regional Head of Brand Advertising at Facebook Middle East, North Africa and Pakistan. Ms Rashad will work with leading FMCG and Technology advertisers, defining strategy and optimizing ROI of their Facebook advertisements. “I am delighted to have… Read More
Sharjah Museums Department (SMD) has unveiled a range of new online services set to enhance the experience of visitors wishing to explore the emirate’s unique heritage. The additions to the department’s website, announced at the Arabian Travel Market (ATM) in Dubai, will enable visitors to… Read More
SoDA, known as the voice of the digital agency and production community, has released the authoritative annual Digital Outlook Study as part of The SoDA Report Vol 1 2015. The findings of the research, conducted by Econsultancy, identify key issues that face digital agencies in… Read More
In implementation of the smart government and smart city initiative of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai; and the ‘Dubai Government Towards 2021′ initiative of HH Sheikh Hamdan Bin Mohammed Bin Rashid… Read More
Smartphone shipments to the Middle East and Africa saw unprecedented year-on-year growth of 83% in 2014, according to the Q4 2014 Handsets Tracker released by International Data Corporation (IDC). Spurred by the increased availability of cheaper models and dual-SIM devices, the global advisory and consulting… Read More
Online businesses allow for transparency, convenience, instant comparisons, cost advantages and more choices. The younger generation has already realized the advantages. The offers provided online have increased in numbers, implying more products and services to be purchased online. Successful internet companies have built brands, which… Read More
In one of its new initiatives to encourage safe driving practices and enhance awareness on road safety in the UAE, AXA Gulf, an international insurer in the region, announced ‘AXA Drive’, a mobile application that allows users to monitor and score the quality of their… Read More
Vuclip, a premium mobile video on demand service for emerging markets has announced a premium mobile content deal in cooperation with the Brand Management Department in the Middle East Broadcasting Centre (MBC), an Arabic language network in the Arab world. With a rapidly increasing subscriber… Read More
