As the ban on women to drive lifts in Saudi Arabia, many women have seized the opportunity to take to the roads, and companies are doing the best to make the most of the change. Careem has been training women drivers, and claims has trained… Read More
With the focused goal to bridge the gap between creativity, technology and the next wave of scalable innovation, FutureTech’s growth strategy underpins advertising beyond media and the evolving role of technology in it. “Innovation, speed and curiosity are what drive us. We’ve built the business… Read More
Openness may be central to the digital economy but it is not without its challenges. And perhaps no other platform knows the price for that as much as YouTube that at this time last year had begun its content clean up when issue of brand… Read More
It was the Cannes Lions platform that Publicis Groupe had chosen to let the industry know its decision to abstain from all awards and industry platforms for a year. The reason was to divert all of that money to create an artificial intelligence (AI) powered… Read More
Geometry Dubai, WPP’s brand activation network, has launched an ecommerce accelerator, a program to help brands develop fast-track plans and optimize their ecommerce presence for sales uplift and increased return on investment (ROI). Touted as a first-of-its-kind program for the Middle East & North Africa… Read More
A Decemberish Thursday 7:15 PM, a few decaffeinated espressos, and a mouthful of Hershey’s kisses as we concluded a decent 2017 and a perplexing 2018… But there we were, investigating the status quo of our clients’ business across 14 offices and examining the region’s media… Read More
Technology platforms tend to dominate most studies around brands — from most valuable to most intimate. MBLM recently conducted a study on brands based on emotions. While tech and auto brands performed well in the study, it would appear that for the second year in… Read More
As the last leg of Ramadan is underway, there are 10 days to go to submit entries for the Lantern Award by YouTube. The award that recognizes advertising campaigns during Ramadan and Eid Al Fitr returns for the third year. An algorithm will determine the… Read More
Saudi Arabian Football Federation (SAFF) is investing in its digital presence. Engaged in early February, brand and digital agency, Omnia has designed and developed SAFF’s new online presence, which is hosted in both Arabic and English languages on both desktop and mobile. The new web… Read More
Middle East and Africa (MEA) monthly mobile data usage per subscriber is forecast to more than double between 2017 and 2022, reaching 4.6 GB by the end of the forecast period, according to GlobalData, a data and analytics company. Growth will be supported by the… Read More
