PR Arabia Awards 2018 that celebrates leaders in Saudi Arabia’s automotive sector, has named the all-electric Nissan LEAF as the ‘Best Future Driving Initiative’ under Car Innovation, among other recognitions. The President of the Saudi Arabian Motor Federation, Prince Khalid bin Sultan Al Faisal, was… Read More
Renault Middle East, the sponsor of The Voice Arabia, has launched another competition to mark the live auditions of the TV show. Teaming up with digital music streaming platform, Anghami, Renault is inviting music fans to create their own music videos using Anghami Expressions and… Read More
Communications planning can make a positive impact on business results. Drawing lessons from the winners of its global Media Awards, Warc has highlighted key trends in media strategy in its 2018 Media Strategy Report. “Media today is more diverse and interesting than ever, with an… Read More
Ipsos has appointed Rami Abudyab, as Country Manager of its offices in the Kingdom of Saudi Arabia. Based out of the Ipsos offices in Riyadh, Mr Abudyab will be overseeing the business throughout the Kingdom. Mr Abudyab is a seasoned professional, with more than 17… Read More
For the retail industry on the whole, 2017 was among the tougher years. There was strain on consumer spending, impacting businesses at large. The changes in Saudi Arabia, among the largest markets in the region, added to this. Saudi Arabia is undergoing transition that while… Read More
Auto brands have immense emotional connect with their users. This was vindicated once again in this year’s MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build… Read More
Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the royal decree enabling women to drive in the Kingdom of Saudi Arabia. Six months after the lift on the driving ban was announced, according to data from YouGov BrandIndex,… Read More
With space tourism and the space race to Mars both hot global news topics, the Middle East’s fashion store launched its own exploratory mission asking – what would inter-cosmic future fashion look like? To help answer this question, Centrepoint asked students from across the UAE… Read More
‘What a small world’ – An all too familiar phrase exercised frequently in the UAE, usually to makes sense of coincidental encounters that occur between the city’s ‘global citizens’. With the inspiring and sometimes surprising interconnectivity of the country’s residents hailing from around the world,… Read More
As part of the brand’s global direction and involvement in arts, Cadillac has partnered with Dubai TV which will see a star-studded list of Middle East celebrities and influencers grace the region’s screens in the newly aired Carpool Karaoke Arabia, from the comfort of the… Read More
