As the 10-day countdown to 2018 begins, Arabian Marketer is taking a final look at the year gone. In the first of the series, let’s look at the news stories, interviews and industry reports that attracted the attention of professionals of the media, marketing and… Read More
Women in the Gulf Cooperation Council (GCC) represent only 2 percent of board positions and 13 percent of chief executive officers (CEO), according to the Association of Chartered Certified Accountants (ACCA). However, according to the Pearl Initiative, women in the GCC attach high importance to… Read More
It is that time of the year again when Arabian Marketer seeks industry votes to crown one industry captain as the AM Person of the Year, a marketing or advertising leader who not only steered her or his company ably in a tough year but… Read More
The economy in Dubai has continued to grow at a fast pace in 2017, according to Sami Al Qamzi, Director General of Dubai Economy, who says the growth is guided by a leadership that has its eye on the future and a government committed to… Read More
The region’s first ever celebration of online content creators, media influencers, fan communities, and industry professionals took place at VIDXB. Held between 8-9 December at the Dubai World Trade Centre, du was the official telco partner during the event where it hosted a meet and… Read More
Consumer spending on Food & Beverage (F&B) in the UAE continues to show encouraging trends, though almost two thirds of restaurants are experiencing challenging conditions, the 2017 edition of the UAE KPMG F&B report has revealed. The UAE’s growing reputation as a dominant F&B destination… Read More
Jaguar Land Rover is adding ecommerce to its retail strategy and overall consumer experience. The British carmaker’s new website is said to be the first step of a technology roll-out plan that will enhance the car ownership experience through its digital platforms. Known as the… Read More
Home-grown property developer Emaar is the most recommended brand among consumers in the UAE according to the latest brand rankings from YouGov BrandIndex. The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much UAE consumers endorsed brands over the past year… Read More
The UAE’s national airline and lifestyle brand Emirates is the most highly endorsed brand in Saudi Arabia according to the latest brand rankings from YouGov BrandIndex. The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much Saudi consumers endorsed brands over… Read More
Apple has competed and won time and again as a brand of reckoning in the Middle East & North Africa (MENA) region. This was validated once again in the latest brand rankings from YouGov BrandIndex, where iPhone rated as the top brand that Egypt consumers… Read More
