Earlier this year, Arabian Automobiles Company, the exclusive dealer for Infiniti in the region, had unveiled Middle East & North Africa (MENA)’s largest video billboard, reasserting the role that content plays in connecting with consumers. In a recently released film detailing the making of the… Read More
Club Apparel, which comprises over 70 international brands, is considered to be performing the most strongly in the eyes of UAE shoppers when it comes to rewarding customer loyalty, but retailers in general are failing to drive devotion among consumers. This was a key finding… Read More
Saudi Telecom Company has topped the list of most valuable telecom brand in the Middle East, according to the latest analysis by Brand Finance. The report ‘Global 500 2017’ lists down 500 valuable brands across the world. STC also emerged as Saudi Arabia’s most valuable… Read More
Collaboration appears to be the route for Cicero & Bernay Public Relations (C&B). The agency has now enhanced its MENA region network capabilities through strategic affiliations with Daily Public Relations (Daily PR) in Bahrain, and ProComms in Oman. In 2016, it expanded its reach across the… Read More
Bell Pottinger Middle East has appointed Tim Falconer as its new Managing Director for the Dubai office. It has also taken on board Jennifer Kedissa as Associate Partner and Omar Nasro as a Consultant. Mr Falconer currently leads the firm’s Financial & Corporate Practice and… Read More
Exhibition and museum attendance data from The Art Newspaper’s annual surveys provides clear proof that public interest in the arts is growing with more than 35 percent increase in attendance at the top 10 most visited museums worldwide in 2010-2016. At the same time, brands… Read More
Horsepower may well be the accepted global unit of measurement of power. However, as many vehicles with high horsepower fail to perform in the sand, how can their performance be measured in an environment unique to a desert? Nissan attempted to answer this question with… Read More
For the first time, Saudi Arabia will host the Top CEO Conference and Awards, an event which will see CEOs, CMOs, Presidents and VPs from across the Arabian Gulf region and beyond gather together on April 10-11 2017 at Bay La Sun Hotel & Marina,… Read More
Ending a stint of 11 years, the Executive Vice President for Brand & Communications at du, Hala Badri has resigned from the telecom major. “Quitting a company that’s occupied my mind and my heart for the last 11 years was always going to be a… Read More
Nissan has appointed Peyman Kargar as Senior Vice President and Chairman of its Africa, Middle East, and India (AMI) region, effective from April 1, 2017. He replaces Christian Mardrus who takes up the newly created position of Senior Vice President, Digital Transformation for Nissan Motor… Read More
