Agency Trading Desks (ATDs) continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 percent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However, advertisers are demanding a new… Read More
HTC may be playing the cautious card in some of the markets its operates in but it is bullish on the Middle East and North Africa (MENA) region. The Taiwanese Android and Windows smartphone manufacturer has two new smartphones — the HTC U Ultra and the HTC… Read More
Retailers need to know more about the newest generation of shoppers, accordingly build real loyalty with Millennials. Research from global loyalty marketing agency, ICLP, finds that while shoppers over 30 years of age want to build a mutual relationship with their favorite brands, Millennials want brands… Read More
PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an ‘Algerian Pride’ campaign to inspire younger people to reach for their dreams and rally the country around football. The move is part of PepsiCo’s efforts to stir Algeria’s passion and love… Read More
Value fashion retail brand, Max, has undergone a digital “transformation” to simplify the shopping experience for its customers. Based on customer feedback around their shopping preferences, Max launched a number of services. Starting with a single store in the UAE in 2004, Max now serves… Read More
In sync with global talks on how the C-suite needs a chief entrepreneur to reinvent and innovate a brand’s business model, the Marketing Society’s Middle East Chapter has kicked off 2017 with a new series ‘Collide’. In its first session, four Dubai-based entrepreneurs met the… Read More
The uncompromising nature of today’s customer increasingly expect brands to deliver experiences that satisfy contradictory needs. This was highlighted in Intercontinental Hotels Group (IHG) 2017 Trends Report – The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I’. IHG’s research identifies four paradoxes… Read More
Spectators at the Abu Dhabi HSBC Championship have extra reason to cheer as two of golf’s biggest stars smash their shots off the tee this week with every yard they cover being converted into donation money for a local charity. The total amount of yards… Read More
Industry leaders share their experience of working with Alex Saber, Chairman, Publicis Media Middle East, who was voted AM Person of the Year 2016. “Our operations in the Middle East are an absolutely crucial part of Publicis Media’s global business. Under Alex Saber’s leadership, he… Read More
Gen Z, also known as Centennials, has its own distinct behaviors, attitudes and responses to advertising. Gen Z is even more passionate about music than millennials (43 percent like to have ‘always on’ access to music compared to 30 percent for Gen Y) and more… Read More
