Mövenpick Hotels & Resorts has refreshed its brand identity in order to reflect the quality, relaxed confidence and amiable efficiency of today’s Mövenpick. London’s strategic brand design agency Bulletproof was briefed to create the new visual identity, and went back to Mövenpick’s roots for inspiration.… Read More
UAE brands are going global and in the market itself, some of these brand are among the more preferred names for the consumers. Home grown UAE brands have dominated YouGov BrandIndex’ first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from… Read More
Commercial Bank of Dubai (CBD) is going aggressive on its digital presence for its customers. Powered by CBD, CBD Now, the newly created digital identity, opened its digital doors to customers. The new digital bank, which will target Millennials and digitally connected customers, is placing… Read More
Top of the marketing to do list for 2017 should be about gaining a rapid understanding of the needs, aspirations and behaviors of Generation Z, also called post-millennials and centennials. Brands will have to create better connected consumer journeys that are less intrusive with a… Read More
Funded by The Coca-Cola Foundation, the AED 2.3 million partnership between Cass Business School and The Coca-Cola Foundation will support four women MBA scholars with exceptional potential to lead global women’s leadership development efforts. Scholarship recipients will be drawn from each of Cass Business School’s… Read More
As the industry gears up to face 2017, some themes promise to continue making an impact in the New Year as well. Global marketing intelligence service, Warc, and Deloitte Digital have identified forthcoming marketing challenges faced by marketers around the world, and the key areas… Read More
The vast majority of UAE CEOs are confident about prospects for their organizations over the next three years, according to the KPMG 2016 CEO Outlook. The survey findings reveal that 76 percent of polled UAE CEOs – compared to 41 percent of global CEOs –… Read More
Consolidation has been the name of the game for most marketing, media and advertising sectors in 2016. In the case of global brands, it is a trend that has been continuing for some time now when it comes to working with multiple partners. Major brands… Read More
du and Zain KSA have formed a partnership to develop their human resources through knowledge exchange sessions. The two operators joined hands to share experiences and operational plans during an agreed period, in addition to holding periodic workshops that address several areas of interest and… Read More
Companies want a better deal from their investment advisers. This is the key finding of a recent report by Dubai based market intelligence and strategic communications consultancy, Insight Discovery entitled ‘The Year of Reckoning?’ Only 18.0 percent of the advisers see their clients’ willingness to… Read More
