Egypt’s state-owned telecom company, Telecom Egypt (TE), is rebranding its internet arm, TE Data in line with a unified brand strategy. The move to rebrand comes at a time when the company has acquired a 4G license, marking a ‘new beginning’ for TE as an… Read More
Mashreq has appointed Basker Rangachari as its new Head of Marketing & Customer Experience. With more than 29 years of diverse leadership experience across consumer banking, payments services, private equity, retail and consulting, Mr Rangachari will be responsible for driving the bank’s brand and marketing… Read More
Coca-Cola has officially announced its sponsorship of the Saudi Arabian Football Federation. The agreement includes full support to the Saudi National football Team, and the three main events happening in the Kingdom during the year — the Saudi King’s Cup, the Crown Prince Cup and… Read More
Technology is deeply embedded in Millennials’ everyday lives. A recent Visa study shows that Millennials are actively online between four and a half to six and a half hours a day, and have fully embraced online payments. Ecommerce is by far the most popular activity,… Read More
The BMW Group Regional Office in Dubai, responsible for BMW and MINI business operations across the Middle East region, has appointed Dr. Hamid Haqparwar as Director of Sales and Marketing for BMW Group in the Middle East, effective October 1, 2016. He succeeds Ralf Bissinger,… Read More
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter and two points higher than a year earlier (Q2 2015). In the region, the United Arab Emirates (UAE) and Egypt have both… Read More
Jumeirah Group has appointed Yousef Tuqan Tuqan as the new Group Vice President of Brand Marketing and Loyalty. Mr Tuqan has over 20 years’ experience in the region gained working for a number of major regional and international brands, including leading the Jumeirah digital account… Read More
Every day thousands of children in Bahrain travel on buses to schools and back. But unfortunately, in many cases, school buses in the country have turned into carriers of tragic news. The situation is so grave that Bahrain’s Prime Minister ordered that safety standards in… Read More
Daman’s ActiveLife has partnered with CAREEM, under which the app-based car service will provide transportation to and from various ActiveLife event venues across the UAE at a 15 percent discount on the total cost of the trip. “We are very pleased with this partnership, as… Read More
Everything is a remix. The challenge of future campaigns will be to create the process to continuously find relevant cultural pieces to build campaigns on that will resonate with your target audiences. Creative output is a remix of others’ pieces that created the foundation… Read More
