The St. Regis Abu Dhabi has appointed Sona Shah to the position of Director of Marketing. With over 10 years’ marketing experience, Ms Shah brings strategic marketing and communications knowledge to the new role. Her previous hospitality marketing experience includes roles with The May Fair… Read More
Dubai-based B2B PR agency Shamal Communications has strengthened its leadership team. James Lakie, who has been with the company for three years, has been promoted to General Manager. And Gavin Gibbon has been brought on board as Senior Account Manager. This coincides with the completion… Read More
Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More
Significant upsets in the last year, like the predicted voting outcomes for two major events – UK Brexit and US Presidential Elections, implied how among other things, the power of the people can outsmart even the most sophisticated data-driven models. Reiterating this point, Ahmed Al… Read More
Global marketing intelligence service, Warc, has launched a new regional competition – The Warc Prize for MENA Strategy – a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa (MENA) region. “This is a new kind… Read More
The sharing economy, green revolution, travel and personal finance are all becoming important areas where consumers in the Middle East & North Africa region are driving and defining modernization trends. Crimson Hexagon, that provides business insights from social data analysis to inform strategic enterprise decision-making,… Read More
Trust is a core communication issue for telco brands today. Growth is down to their strength as trusted connectivity providers for billions of people who now rely on their mobile devices to live their lives. The irony is that this explosion in mobile usage has… Read More
Kantar has appointed Julie Kollman to the role of Chief Research Officer. Ms Kollman, a global research and marketing professional, was most recently global head of insights at SABMiller, where she oversaw a team of 140 and was in overall charge of the company’s insights,… Read More
HP Inc. introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate… Read More
In a new role bridging our London and Middle East operations, I spent the first week of February working out of our Dubai office and getting a feel for the PR and comms sector out in the ‘sandpit’, as it’s often referred to by its… Read More
