Going beyond banking and differentiating itself by creating ‘Simply Better’ experiences, RAKBANK turned memories of FC Barcelona fans into art with its latest video ‘Memotraits’. Bringing emotion into the abstract form, the bank used Electroencephalography (EEG) headsets on unsuspecting FC Barcelona fans which monitored their… Read More
A wise person once said that hindsight is 20/20. In most aspects of our life and business, this statement holds true. But when it comes to predicting future shopping trends, we have a trick up our sleeve: data. Based on the shopping activity of over… Read More
Abdulilah Wazni, a marketing veteran in the automotive industry has been appointed as Director, Marketing at Nissan Middle East FZE (NMEF). Based in Dubai and reporting to Thierry Sabbagh, Managing Director Nissan Middle East, Mr Wazni will lead the product and marketing communications teams, in… Read More
Visa is gearing up for establishing its new headquarters for the Central and Eastern Europe, Middle East and Africa (CEMEA) region in Dubai. The digital payment company has appointed property developer Sweid & Sweid to build the new HQ, which is marked for completion by… Read More
The Stevie Awards, organizer of the global business awards programs, has issued a call for entries for the 2020 (first annual) Middle East Stevie Awards; the first business awards program to recognize innovation in the workplace throughout the Middle East and North Africa (MENA) region.… Read More
People around the Middle East are unified in their optimistic outlook and see respect and the celebration of diversity as key to unlocking a better future for all, according to a major new global survey. Commissioned by Expo 2020 Dubai, and conducted by YouGov, the… Read More
Digital brands continue to dominate the list of anything popular in the Middle East & North Africa (MENA) region. There always are brands that find their way but digital still has an edge of sorts. A recent YouGov survey, through its BrandIndex, reiterates this. In… Read More
The 39th edition of GITEX Technology Week is as charged and as action packed as expected. Among the keynotes this year was rockstar marketer, Bozoma Saint John, also known as ‘Boz’ in the marketing world. Considered a force in the marketing industry, Ms Saint John,… Read More
PepsiCo Inc has priced the company’s first ever Green Bond. The net proceeds from the USD 1 billion Green Bond offering will fund a series of key initiatives to advance PepsiCo’s sustainability agenda. The company also named PepsiCo leader Simon Lowden as its first Chief… Read More
Abu Dhabi Global Market (ADGM), the international financial center in Abu Dhabi, has launched a Gender Equality Initiative, to strengthen gender equality across all job functions and levels in the workplace. This is in line with the UAE government’s Vision 2021 of enhancing gender equality… Read More
