Brands are undertaking more active efforts towards fostering a more inclusive society. Procter & Gamble (P&G) and retail brand Carrefour partnered in similar vein in the UAE, where shoppers were encouraged to show support for living in a tolerant and inclusive society. Launched in July… Read More
Three out of four bank customers in the UAE prefer online banking over traditional bank visits, with majority visiting banks lesser and lesser. This is according to a study commissioned by Banker Middle East Industry Awards, a banking and finance event in the MENA region,… Read More
Andaz Dubai The Palm has appointed Vanessa Waldow as Director of Sales and Marketing, responsible for overseeing the sales and marketing strategies from pre-opening phase through to its opening. With a track record of four hotel openings, Ms Waldow is considered a specialist in this… Read More
Oppo has appointed Ethan Xue as its new President in the Middle East and Africa (MEA) region. The development comes as Andy Shi, Outgoing President of Oppo MEA, assumes his new role as Senior Director of Global Product Marketing at Oppo Headquarters in China where… Read More
Finance House (FH) has implemented Google Pay on all of its credit cards. This expands FH’s spectrum of contactless services that also include Samsung Pay and Contactless Cards. A direct result of contactless payments is seen in how global financial services including the likes of… Read More
Using “collective experiences” as the calling card, Majid Al Futtaim has launched a new app-based lifestyle rewards program, Share that allows customers to earn and spend points at 2,300 outlets in its 16 shopping malls and 11 hotels in the UAE. Share was conceptualized from… Read More
Etisalat and Ericsson are embarking on a roadshow – The 5G Experience Bus – showcasing 5G capabilities through innovative use cases. The roadshow will demonstrate how 5G will enhance digital transformation to all UAE consumers and businesses. “Etisalat has set a benchmark with the launch… Read More
Unilever has launched a body-care product, ‘Love, Beauty and Planet’ to drive and support the sustainable beauty movement across the Middle East. Making its debut in the region, the new product range aims to reduce its annual carbon footprint by 20 percent by the year… Read More
Atkins, a member of the SNC-Lavalin Group, has made a series of additions to its senior leadership team in the Middle East and Africa (MEA) region. The new appointments at the design, engineering and project management consultancy were made across Atkins’ design and engineering, Faithful+Gould… Read More
Real continues to be important along with the role content plays in marketing, along with the growing millennial parents target group and sports, specifically football, in making marketing more effective in the Middle East & North Africa (MENA) region. Following an analysis of the results… Read More
