Warc has launched Warc for Advertisers a new site experience that it says is designed to help brand owners to deliver more effective marketing. “At Warc, we constantly strive to help our customers to deliver more effective marketing. We already work with over 200 brands… Read More
Celebrating 15 years of operations in the Middle East & North Africa (MENA) region, Air Arabia has donned a new brand identity. The Sharjah-based airline claims it has experienced “solid and sustained growth since the launch of its first flight in 28 October 2003”. From… Read More
Saudi Arabia’s automotive ecosystem is set for a rapid transformation with 20 percent of the female population, or three million drivers, expected to be added to the Kingdom’s roads by 2020, a recent Aranca whitepaper stated. The whitepaper added that in addition to new car… Read More
DHL Express has embarked on a marketing campaign ‘Where Everything Clicks’ in the Middle East & North Africa (MENA) region. Going a step forward, the aim is to guide online merchants to navigate and access the global ecommerce marketplace. DHL Express aims for the campaign… Read More
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairman of Dubai Sports Council, has issued a challenge to all residents and visitors, government organizations, businesses and schools across Dubai to join the 2018 Dubai Fitness Challenge (DFC), the flagship… Read More
Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand crosschannel behavior and uncertainty around optimizing their media investment are the primary reasons. These are some of the topline takeaways from the Insight… Read More
P&G’s initiative to involve the student community for a business competition that demonstrates aptitude for strategy and problem-solving is gearing up for its second edition. The first worldwide challenge, held earlier this year, saw participation from more than 23,000 students from 40 countries applying. The… Read More
Top leaders in Kuwait are largely upbeat in their outlook for the coming 12 months, buoyed by rising oil prices, although regional volatility remained a cause of concern for many. This was highlighted in the 2018 edition of the Business Barometer: Kuwait CEO Survey carried… Read More
Jollychic, a multi-category ecommerce platform in the Middle East, is a strategic partner of the first Chinese Film Week in Dubai. Jollychic manifests its business philosophy through its understanding of film arts. “We are absolutely delighted to be part of the first Chinese Film Week… Read More
Capillary Technologies has launched Capillary Zero Artificial Intelligence (AI) platform in the Middle East market. The Zero AI platform will power all of Capillary’s products, including the insights, customer engagement, and commerce and loyalty platforms. The software as service (SaaS) company claims to have registered… Read More
