Etihad Airways, the national airline of the United Arab Emirates, has re-launched etihad.com, as part of simplifying the online customer journey. The refreshed website is now live globally on all Etihad’s site editions in 16 languages. “Enhancing the guest experience is at the heart of… Read More
Warc has named the judging panel of the Effective Channel Integration category for the Warc Media Awards 2019, a global awards scheme that rewards communications planning which has made a positive impact on business results. Now in its fourth year, this case study competition examines… Read More
Dubai Airports and Disney Middle East are teaming up to raise awareness of recycling and the need to eliminate single-use plastics this July at the airport with a little help from ‘Forky’, the unlikely hero from Disney and Pixar’s ‘Toy Story 4’. For the month… Read More
Abu Dhabi National Insurance Company (ADNIC) has launched its ‘verified’ WhatsApp Business service. Financial institutions are among the first to have included WhatsApp in the platforms they use to connect with their consumers – an example seen when Emirates NBD took to WhatsApp in September… Read More
Cannes Lions has stressed that more brands will participate in this year’s Festival than ever before. An expanded brand-focused content program includes the one-day Brand Marketers’ Creative Summit on Thursday June 20, 2019. This year, over 100 global brands will speak on the stages, an… Read More
The health & hygiene industry experienced a lift in overall emotional connection with consumers this year, rising three ranks from #11 to #8 out of 15 industries. Additionally, this is the industry in which consumers are most likely to pay 20 percent more for, as… Read More
Consumer confidence in the UAE held steady in the first quarter of 2019 following the big improvement in sentiment seen in Q4 2018. This is according to the Consumer Confidence Tracker Q1 2019 from yallacompare, a Middle East comparison site for financial products. During the… Read More
du’s flagship stores in Dubai and Abu Dhabi are gearing up to enable consumers experience 5G technology firsthand and learn about the benefits they will receive when it launches commercially. The exercise goes live in-store from May 8, 2019. With the future of 5G coming… Read More
To celebrate the spirit of Ramadan, Landmark Group’s loyalty program, Shukran, is launching a special ‘Shukran Ramadan’ initiative with Dubai Cares in the UAE and other charity organizations in Saudi Arabia, Oman, Bahrain, Egypt, Jordan and Lebanon. Over 10 million members across the region will… Read More
We are living in an era when consumers are increasingly prioritizing ‘experiences’ over ‘things’, a trend that poses new challenges for marketers, whose success is likely to be defined by simple commercial metrics such as product sales and market share. But this preference for experience… Read More
