Brands and marketers want to know what is going on in the minds of their consumers. Giving an example on how brands can understand the behavioral patterns of their buyers, Via Media Dubai shared insights into the behavioral patterns of customers through practical examples, on… Read More
Pepsi Jordan has renewed its agreement with the Jordan Football Association (JFA), making Pepsi Jordan’s drinking water brand, Aquafina, the official and exclusive beverage within JFA and the Jordanian League for a one-year period. “We are proud to renew our partnership with JFA for the… Read More
Burson Cohn & Wolfe (BCW) has named Sunil John, the Founder & CEO of ASDA’A Burson-Marsteller, as the President of BCW’s Middle East operations. BCW was created in February through the merger of WPP’s Burson-Marsteller & Cohn & Wolfe PR agencies. At BCW, the fast-growing… Read More
Ford Motor Company has begun the inaugural session of Ford Driving Skills for Life for Her, a special variation of Ford’s global safe driving program for teens and new drivers, in Saudi Arabia. Ford Driving Skills for Life for Her, in partnership with Effat University… Read More
Virgin Mobile KSA, a mobile virtual network operator in Saudi Arabia, has claimed to be the fastest growing telecom service provider in the KSA. As per company officials, its subscriber base has reached over 2.8 million by the end of 2017 and it is further… Read More
As Arabian Marketer celebrated its Leadership Awards, naming Akram Miknas, Chairman, MCN as AM Person of the Year 2018 and Asad Rehman, Director – Media & Digital Transformation, Unilever MENA as AM Marketer of the Year 2018, the leaders took the stage to reflect on… Read More
For going beyond the call of duty in making marketing more meaningful in the Middle East & North Africa (MENA) region, Asad Rehman, Director – Media & Digital Transformation, Unilever MENA has been named AM Marketer of the Year 2018. Mr Rehman’s approach towards marketing… Read More
As Asad Rehman, the director of media and digital transformation at Unilever MENA, is named AM Marketer of the Year 2018, industry leaders comment on what makes Mr Rehman a marketer to reckon with… Ghassan Harfouche, Group CEO, MCN For me, Asad is the marketer… Read More
To enhance consumer experience and improve operational efficiency for organizations, Huawei and Zain Saudi Arabia have signed a memorandum of understanding (MoU) to develop a network strategy in Saudi Arabia. The objective is to accelerate the realization of 5G networks in the Kingdom and assist… Read More
Downtown Editions, held in partnership with Dubai Design District (d3) will build on the legacy of the city’s first collectible design fair, to be a curated exhibition of bespoke design, capsule collections, individual studios and designer collaborations. Held under the patronage of Sheikha Latifa bint… Read More
