Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand crosschannel behavior and uncertainty around optimizing their media investment are the primary reasons. These are some of the topline takeaways from the Insight… Read More
P&G’s initiative to involve the student community for a business competition that demonstrates aptitude for strategy and problem-solving is gearing up for its second edition. The first worldwide challenge, held earlier this year, saw participation from more than 23,000 students from 40 countries applying. The… Read More
Top leaders in Kuwait are largely upbeat in their outlook for the coming 12 months, buoyed by rising oil prices, although regional volatility remained a cause of concern for many. This was highlighted in the 2018 edition of the Business Barometer: Kuwait CEO Survey carried… Read More
Jollychic, a multi-category ecommerce platform in the Middle East, is a strategic partner of the first Chinese Film Week in Dubai. Jollychic manifests its business philosophy through its understanding of film arts. “We are absolutely delighted to be part of the first Chinese Film Week… Read More
Capillary Technologies has launched Capillary Zero Artificial Intelligence (AI) platform in the Middle East market. The Zero AI platform will power all of Capillary’s products, including the insights, customer engagement, and commerce and loyalty platforms. The software as service (SaaS) company claims to have registered… Read More
Careem has appointed basketball player Wael Arakji as its brand ambassador for Lebanon Careem. The ride hailing app’s partnership with the sportsman began after he reached out to the company, during Eid Al Adha to join forces with Careem’s CSR campaign. The campaign to raise… Read More
The World Federation of Advertisers (WFA) has named the first chair for the Middle East & North Africa (MENA) meetings of its dedicated group on integrated marketing communications. Coca-Cola’s Head of Integrated Marketing Communications for the Middle East, Islam ElDessouky, will now chair the marketer… Read More
Brand reputation and price have the greatest influence on people’s decision to buy life and critical illness insurance in the UAE. These factors were considered more important than others, such as adviser recommendation, claim payment history and portability, which enables continuity of insurance coverage when… Read More
Even as tech companies dominate all conversations of brands that leave a mark on millennials, in the Middle East region, Saudi Arabia’s state airline finds its way among the top three brands. In a YouGov survey, iPhone is the most positively talked about brand among… Read More
The United Arab Emirates is celebrating Saudi National Day, reminding of the deep connections between the two countries. In addition to a series of brand activities, government authorities too express the strong bond that the two countries have shared over the years. The likes of… Read More
