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Marketing

Employee Engagement Tops Biz Leaders’ Challenges

Employee Engagement Tops Biz Leaders’ Challenges

7 years ago by Zeba MahmudMarketing

The two top challenges facing today’s leaders are employee engagement and effective strategy execution, according to a survey of 1248 senior directors and executives, of which 10 percent come from the Middle East. The top five challenges also include talent management, driving work across organizational… Read More

ME Dubai Names El-Sherbini As Director Sales & Marketing

ME Dubai Names El-Sherbini As Director Sales & Marketing

7 years ago by AM News DeskMarketing

ME Dubai has appointed Haytham El-Sherbini as its new Director of Sales & Marketing. The hotel is set to launch in the fourth quarter of 2018. After graduating in 2004 with a Bachelor’s Degree in Business Administration from the University of New Brunswick – Canada… Read More

Kantar TNS, Qualtrics Partner Prioritizing Customer Experience

Kantar TNS, Qualtrics Partner Prioritizing Customer Experience

7 years ago by Sana MahmudMarketing

Kantar TNS and Qualtrics have formed a global partnership to help organizations put customers at the heart of their business. The alliance brings together Kantar TNS’ network of customer experience research, access to a database of over 19 million interviews, end-to-end platform implementation, smart analytics… Read More

Rome Cavalieri Awards GCC PR Mandate To PRCO

Rome Cavalieri Awards GCC PR Mandate To PRCO

7 years ago by Kiran KidwaiMarketing

PRCO Dubai has been appointed as the GCC Public Relations representatives for Rome Cavalieri, a Waldorf Astoria Resort. “We are excited to start this new chapter with PRCO Dubai and look forward to bringing the splendor and sophistication of our hotel to the GCC with… Read More

UAE Among Top Markets In 2018 Global Talent Competitiveness Index

UAE Among Top Markets In 2018 Global Talent Competitiveness Index

7 years ago by Asma WangdeMarketing

The 2018 Global Talent Competitiveness Index (GTCI) report saw Switzerland lead the way in terms of talent competitiveness, followed by Singapore and the United States. While European countries continue to dominate the GTCI rankings, with 15 in the top 25, the United Arab Emirates has… Read More

Philips Middle East & Turkey Names Özlem Fidancı As CEO

Philips Middle East & Turkey Names Özlem Fidancı As CEO

7 years ago by AM News DeskMarketing

Royal Philips, a player in health technology, has appointed Özlem Fidancı as Chief Executive Officer for the company’s operations in the Middle East and Turkey. Ms Fidancı, a Philips veteran, is set to continue driving the company’s strategic objectives and overall growth across the region.… Read More

Emirates NBD Divides Creative Roster Between FP7 & Leo Burnett

Emirates NBD Divides Creative Roster Between FP7 & Leo Burnett

7 years ago by Sana MahmudAdvertising

Emirates NBD has adopted a dual-agency model for 2018, retaining its long term agency of seven years, FP7 to manage creatives and communication across all business units and has appointed Leo Burnett Dubai to manage its evolving brand needs, in addition to strategic sponsorships and… Read More

Six MENA Markets Lead In Connectedness Globally

Six MENA Markets Lead In Connectedness Globally

7 years ago by AM News DeskMarketing

The UAE is first in the region and is ranked third globally, after China and India, for a fourth consecutive year, staying atop the compatibility and connectedness sub-indices. The country is also attributed the number one spot for quality of infrastructure. The compatibility sub-index is… Read More

KPMG Achieves Double-Digit Growth In KSA

KPMG Achieves Double-Digit Growth In KSA

7 years ago by AM News DeskMarketing

For the fourth consecutive year, KPMG in Saudi Arabia reported achieving another double digit growth for fiscal year ended September 30, 2017 in the backdrop of Saudi Arabia gearing up for rapid changes. KPMG Middle East & South Asia (MESA) revenues across all core functions… Read More

Weak Multichannel Strategy Will Compromise Effectiveness

Weak Multichannel Strategy Will Compromise Effectiveness

7 years ago by Sana MahmudMarketing

In the myriad of channel choices and ad formats, delivering effective and integrated campaigns that consumers understand well across channels is essential. Kantar Millward Brown examined the state of multichannel advertising campaigns in a study that included markets such as Saudi Arabia and the UAE.… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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