The UAE’s national airline and lifestyle brand Emirates is the most highly endorsed brand in Saudi Arabia according to the latest brand rankings from YouGov BrandIndex. The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much Saudi consumers endorsed brands over… Read More
Apple has competed and won time and again as a brand of reckoning in the Middle East & North Africa (MENA) region. This was validated once again in the latest brand rankings from YouGov BrandIndex, where iPhone rated as the top brand that Egypt consumers… Read More
Volvo Cars Group has appointed Jesus Fernandez de Mesa as Managing Director of the recently created Importers Organization within Europe, Middle East and Africa Region. The new organization will oversee the operations for all importer markets within Middle East, North Africa, Central Asia and Eastern… Read More
There are concerns among multinational marketers that they won’t be able to recruit the experts they need in the years to come. The most critical areas include artificial intelligence (AI) predictive modeling, programmatic marketing and the internet of things (IoT). This was a highlighted in… Read More
The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record high in the UAE. New research shows that 94 percent of in-house marketers in the UAE believe social media influencer marketing is now very significant for the success… Read More
Young people in the Middle East and North Africa (MENA) region expect the fourth industrial revolution to have a significant impact on their work and daily lives. Many are comfortable about living in a future where robots work and exist alongside humans, according to the… Read More
Expanding its digital footprint, du has entered into a partnership with Souq.com, which was recently acquired by Amazon. Following this, du customers will now be able to purchase a range of products including SIM cards, post paid plans, data packs, SIM top-ups and du devices… Read More
The changes in the device ecosystem, recent shifts in video behavior and the need to understand a constantly changing future in terms of consumer technology have led to the emergence of a new kind of consumer – the ‘onliner’. Google has taken a closer look… Read More
On-the-job training has proven its importance for professionals across the world and certainly for those in Middle East and North Africa (MENA) region, who largely agree on its many advantages. According to a new poll by Bayt.com, more than nine in 10 (91.4%) respondents deliberately… Read More
World Tourism Day is just behind us, a day that highlights one of the UAE’s biggest industries. In 2016, tourism and travel accounted for 12.1 percent of the UAE’s GDP, adding $43.3 billion to the economy. The country attracts masses of tourists from season to… Read More
