Brands that deliver the best customer experiences achieve 54 percent higher revenue growth than brands that are ranked poorly by customers. These same factors influence customer advocacy and loyalty, a new report by KPMG has stated. From a UAE perspective, the study also found that… Read More
Young Arabs believe that religion is essential to their identity, but also say that it plays too much of a role in today’s Middle East. This was part of the findings from the 2018 ASDA’A BCW Arab Youth Survey, unveiled at a German-Arab Friendship Association… Read More
Expo2020 is likely to lead to accelerated GDP growth in Dubai over and above this year’s 3.5 percent official estimate, according to the CEO of independent financial advisory organization, deVere Group. The Group’s Chief Executive, Nigel Green, also said that his firm will write 25… Read More
According to a Unilever global study, 54 percent consumers are keen to purchase products more sustainably. Unilever reiterated this at a recent forum to draw regional focus to the global issue of sustainability in order to build an environmentally responsible future for the Middle East.… Read More
Warc has launched Warc for Advertisers a new site experience that it says is designed to help brand owners to deliver more effective marketing. “At Warc, we constantly strive to help our customers to deliver more effective marketing. We already work with over 200 brands… Read More
Celebrating 15 years of operations in the Middle East & North Africa (MENA) region, Air Arabia has donned a new brand identity. The Sharjah-based airline claims it has experienced “solid and sustained growth since the launch of its first flight in 28 October 2003”. From… Read More
Saudi Arabia’s automotive ecosystem is set for a rapid transformation with 20 percent of the female population, or three million drivers, expected to be added to the Kingdom’s roads by 2020, a recent Aranca whitepaper stated. The whitepaper added that in addition to new car… Read More
DHL Express has embarked on a marketing campaign ‘Where Everything Clicks’ in the Middle East & North Africa (MENA) region. Going a step forward, the aim is to guide online merchants to navigate and access the global ecommerce marketplace. DHL Express aims for the campaign… Read More
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairman of Dubai Sports Council, has issued a challenge to all residents and visitors, government organizations, businesses and schools across Dubai to join the 2018 Dubai Fitness Challenge (DFC), the flagship… Read More
Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand crosschannel behavior and uncertainty around optimizing their media investment are the primary reasons. These are some of the topline takeaways from the Insight… Read More
