Hussain Al Qemzi has stepped down from his position as Managing Director of Noor Bank, effective 31 October, 2017. Mr Al Qemzi was CEO of Noor Bank from its inception in 2008 until June 2017 when he became the Bank’s first Managing Director. “Since Noor… Read More
Tech giant Apple is the most positively talked about brand among millennials in Saudi Arabia, ahead of Saudia and Al Rajhi Bank according to data from YouGov BrandIndex. YouGov’s daily brand tracking tool, BrandIndex, considered the opinions of respondents aged between 18 and 34 in… Read More
A promotional film commissioned by Invest in Sharjah as part of its marketing collateral has won a prize at the Cannes Corporate Media & TV Awards. Out of nearly 1,000 entries the jury selected the ‘Invest in Sharjah’ submission as a winner of the Dolphin… Read More
Edelman has appointed Ranjit Jathanna as Chief Strategy Officer for client programming in Asia Pacific, Middle East and Africa (APACMEA). Mr Jathanna, who joins November 1, 2017, will be based in Singapore and will report to Rupen Desai, Executive Vice Chairman of Edelman APACMEA. He… Read More
In an ‘always on’ globalized and digitized environment, who we are and how we present ourselves to others has rarely mattered more. That’s as true for individuals as it is for Nation States and with ‘brand storytelling’ being key, the way national stories are perceived… Read More
A Middle East PR strategist says Egypt needs a comprehensive and clearly defined nation branding strategy to fulfil its true potential as an investment destination, regional economic and political powerhouse, and tourism hotspot. Sunil John, the founder & CEO of ASDA’A Burson-Marsteller, part of the… Read More
According to a recent survey by YouGov and Cityscape Global, UAE has retained its number one position as the most appealing country to invest in real estate in the world for GCC residents, while Dubai is the most preferred city. The latest Real Estate Barometer… Read More
The Abu Dhabi National Oil Company (ADNOC) has launched a unified brand, bringing together its subsidiary companies under one common identity that aims to highlight the scale of its business, and the size of its contribution to the UAE’s economy. “The ADNOC Group has been… Read More
I can’t remember the last time I have been inside a bank, and I have four bank accounts in the UAE, not to mention my bank accounts in my home country. I couldn’t be happier about it! Studies show that I am not alone. In… Read More
Emotion has a huge role to play in determining which brands people buy and when. However, ignoring the interaction between emotion, recognition and brand associations risks motivating no one. To avoid the emotion trap marketers must figure out how to harness the power of emotion… Read More
