There are no formulas for great marketing but there are advice that can trigger a thought or guide in the long game. Omar Johnson, an entrepreneur and the brains behind clutter breaking marketing done for Beats by Dr Dre and Nike, has a series of… Read More
Mastercard has formed a multiyear partnership with Riot Games to become the first global sponsor for League of Legends esports. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technology company’s sports and entertainment portfolio. “Esports is a phenomenon… Read More
KPMG Lower Gulf has appointed Nader Haffar as CEO of the firm in the UAE and Oman with effect from October 1 2018. Vijay Malhotra who has led the growth of the firm across the UAE and Oman over many decades, will continue in the… Read More
As the two-year period of Asad Rehman, the debut Chair of the Marketing Society Middle East Chapter, completes, the baton is now handed over to Tetra Pak’s vice president of communications for Europe, Central Asia, Middle East & Africa, Khaled Ismail. Touted as one of… Read More
After a series of predictions of what the driving ban lift on women in Saudi Arabia would mean, a post analysis reiterates that the auto sector in the kingdom is indeed undergoing phenomenal change. As per YouGov, close to a quarter (24%) of women have… Read More
Standard Chartered has named Rola Abu Manneh as the new Chief Executive Officer for its business in the UAE. Ms Abu Manneh succeeds Julian Wynter, who will be retiring following 26 years of service at Standard Chartered. The appointment is with immediate effect. Ms Abu… Read More
Lincoln has appointed Sarah Rae to the position of Director, Lincoln Middle East, replacing Alex Schaeffer, who repatriated to Dearborn, Michigan, to take up a new position in Ford Motor Company. She will report to Metelo Arias, Vice President, Marketing, Sales and Services, Ford Middle… Read More
UAE Exchange, a global money transfer and foreign exchange solutions brand, has rebranded its Australia operations as ‘Unimoni’. The move comes as part of the brand’s global rebranding exercise across APAC, Americas and EMEA markets, and makes Australia the 13th country in the UAE Exchange… Read More
If you are among those who think that remove the logo, change the colors and telecom marketing would all look more or less the same, you are in good company. It was not just this premise alone, but the very question of the role that… Read More
For consumers in the Middle East & North Africa (MENA) region, Emirates, Almarai and Facebook are the most popular brands. While Emirates tops YouGov BrandIndex’ annual brand health rankings for the UAE, Almarai and Facebook top rankings in Saudi Arabia and Egypt, respectively. In a… Read More
