The UAE will now require anyone conducting ‘commercial activities’ through social media to register for a government-issued licence. The new rules apply to the ‘social media influencers’ who use their internet fame to advertise products. National Media Council’s Director General, Mansour Ibrahim Al Mansouri, explained… Read More
The media industry globally is undergoing transformation, where newer forms of media are finally being asked to conform to rules that have governed traditional media for long. The primary objective for this is to cease the manipulation of news and information that has questioned the… Read More
Sharjah Media City (Shams), a free zone hub for innovation, Zoo Digital, a provider of localization and digital distribution services for the entertainment industry, and Olive Digital, a digital consulting agency, have entered an agreement to bring localization and digital distribution services to the Middle… Read More
Aspiring filmmaker Shaima Albuainain has won the twofour54 emerging filmmaker award for the Zayed University Middle East Film Festival 2018 (ZUMEFF), in Abu Dhabi. The award provides Ms Albuainain with access to twofour54’s production and post-production facilities, state-of-the-art equipment, cameras and sound and lighting kits.… Read More
Television viewing in the Middle East and North Africa (MENA) region has changed drastically with the boom in smartphones and internet transformation transforming the broadcast industry. As audience numbers, who are enjoying online video, grow in every region, so do their expectations. Viewers expect online… Read More
The first wave of Nielsen’s recently launched UAE radio audience measurement (UAE RAM) augurs well for the radio sector in the UAE. Observing behavior from the fourth quarter of 2017, Nielsen has put together insights that will benefit marketers greatly in considering radio in their… Read More
There is an apparent decline in the traditional media compared to their electronic counterparts. An Omnes Media study, reiterated this, showing that 36 percent of the participants read traditional media, especially print media, 46 percent follow it occasionally, 6 percent follow press once a week,… Read More
Arab News has launched a Pakistan online edition, as part of the newspaper’s ongoing global and digital expansion. The service — available in English — covers news and views from Pakistan and the wider region, with a special focus on Islamabad’s ties with Saudi Arabia… Read More
Vuclip, a PCCW Media company, unveiled its first new Saudi Original ‘Hob El Tayebin’, a family comedy featuring Saudi social media stars. The show takes its audience back in time through the stories of an elderly father and his advice to his son in the… Read More
Continuing with its focus on Middle East & North Africa (MENA), Euronews has launched a show that will profile the trendsetters, artists, entrepreneurs, thought leaders and the innovators in the region. The show ‘Inspire Middle East’, produced in Abu Dhabi, aims to shine the spotlight… Read More
