Arab News has struck a partnership deal with the Saudi Women Bowling Championship, which is being held in the kingdom for the first time. The event, hosted by the Saudi Bowling Federation, takes place in three cities and comes as the country is rapidly developing… Read More
Fox Networks Group Middle East has appointed Value Branded Content (VBC) as its advertising sales representative agency for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi channels in the Middle East and North Africa (MENA) region. “Partnerships are key to our business both… Read More
The International Advertising Association (IAA) has honored the winners of the 2018 Inspire Awards, a group of awards that celebrate experienced champions, young professionals and veterans for their vision, achievement and committed service to the IAA and the marketing communications industry. In the IAA Champion… Read More
Vista Group International’s Vista Cinema and Vivendi’s CanalOlympia have signed an agreement to roll out Vista Cinema’s Veezi across all its cinema venues. CanalOlympia is a network of cinema and live performance venues in Africa. Its operation showcases the diversity of African culture and contributes… Read More
A distinct media identity is an increasingly important asset in modern times where media channels and instruments have exploded, making the media landscape much more complex, particularly following the advent and proliferation of social media networks and the subsequent rise of influencers who, over time,… Read More
With customer experience and stronger partnerships key to its offer, Etisalat has launched ‘eLife Unlimited’, an all-new line up of home service offerings delivering enhanced TV content at double internet speeds, introducing ‘Commitment Free’ option for consumers. “Today’s launch of the new home service offering… Read More
Arab News has launched a digital service to track and explain the reforms underway in Saudi Arabia. Set up on the eve of Saudi National Day, the ‘Road to 2030’ section will include news, analysis and opinion around the reforms and transformation underway in the… Read More
To mark Saudi National Day on the September 23, the General Entertainment Authority put together a custom-made event by Cirque du Soleil, organized by MBC Group. The record-breaking performance, that features Cirque du Soleil’s largest number of circus artists ever assembled for a special event,… Read More
General Entertainment Authority (GEA) of Saudi Arabia has appointed Choueiri Group’s AMSI as its media representatives. The tie-up effectively enables the region’s advertisers and brands to benefit from GEA’s leadership in bringing live entertainment offerings to the kingdom. AMSI will retain the representation rights to… Read More
MBC Group has added MBC Studios to its production assets that at present include O3 Productions (MENA), AlSadaf (KSA) and O3 Medya (Turkey). The new subsidiary focuses on MBC’s aim to increase premium film and television content production in the Middle East and North Africa… Read More
