Interpublic Group has launched Kinesso, a company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new software and products that deliver data trust and security tools,… Read More
The Dubai’s Roads and Transport Authority (RTA) is launching a test-run of digital advertising on taxi windows. The RTA is running the trial at the ongoing GITEX Technology Week at the Dubai World Trade Centre. “The advertising would be displayed through an innovative electronic shading… Read More
How do we frame trends that are impacting consumer culture around the world today? As marketers, we tend to lump people by generation to understand their behavior. But consumers these days are less likely to define themselves by demographic labels. Gender, sexuality, ethnicity and social… Read More
The United Arab Emirates (UAE) is ranked first in the Arab region and 12th globally among highly competitive countries in the IMD World Digital Competitiveness Ranking 2019, issued by the IMD World Competitiveness Center, Lausanne, Switzerland, one of the highly specialized institutions in this field… Read More
If last year’s debut edition of the Middle East Podcast Forum was a step towards activating the local podcast community, the forum this year aimed at strengthening the ecosystem for podcast creators and listeners alike. In its mission to offer a space for creative minds,… Read More
AXA has appointed Paul Adamson as Chief Executive Officer of AXA Gulf. He will take over from Cédric Charpentier, Chief Executive Officer of AXA Gulf, recent Member of the INM Executive Committee and Strategic Development Officer for AXA Gulf, Saudi Arabia & Turkey, who has… Read More
To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) season, Etihad Airways — the official shirt and stadium sponsor of Manchester City — seized the opportunity to create a fan experience and drive engagement using the power of augmented reality… Read More
Disruption from innovative digital technologies could put more than USD 575 billion of Middle Eastern companies’ total value at risk, according to a new report from Accenture. The report, ‘Accenture Middle East Innovation Maturity Index’, is based on a survey of 200 C-Suite executives in… Read More
Omnicom Media Group (OMG) MENA has kicked off the regional operation of its dynamic creative specialist agency Adylic. Adylic specializes in data-driven, personalized creative advertising and dynamic creative optimization (DCO). The Dubai operation, its seventh in the world, will play headquarter for the Middle East… Read More
In order to establish cross-media measurement principles, the World Federation of Advertisers (WFA) and key advertisers from WFA’s Global Media Board including EA, Mastercard, P&G and Unilever, have formed a Cross Media Working Group. This group also includes participants from tech firms, broadcasters and agency… Read More
