According to a Unilever global study, 54 percent consumers are keen to purchase products more sustainably. Unilever reiterated this at a recent forum to draw regional focus to the global issue of sustainability in order to build an environmentally responsible future for the Middle East.… Read More
Carat has appointed Ramzy Abouchacra as CEO, for Middle East and North Africa (MENA) region. Mr Abouchacra, who will assume the new mandate on January 1, 2019, joins Carat from Initiative MENA. “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat.… Read More
Amsterdam is ready for yet another year of Epica Awards. The platform where journalists turn jurors for creative work, is seeing a marked increase in entries themed around purpose-driven initiatives and messages. Mark Tungate, the editorial director of The Epica Awards, chats with Arabian Marketer… Read More
The total cinema revenue in Saudi Arabia is expected to reach USD 1.5 billion (AED 5.5 billion) in 2030, according to a research by PwC Middle East, a global advisory firm. “By 2030, Saudi Arabia is expected to host 2,600 cinema screens that will entertain… Read More
There are tectonic changes in the global and regional marketing and advertising business, calling out for an uncommon mindset for growth. In this interview with Arabian Marketer, Omnicom Media Group MENA’s chief, Elie Khouri, asserts that as the industry goes through one of its more… Read More
Elie Khouri firmly believes that ‘culture eats strategy for breakfast’, so much so that he prefers to describe himself as a chief culture officer rather than CEO. But the media industry in the region is yet to see a more powerful combination of strategy and… Read More
Carmen Zaarouri, a Business Director at Mirum in Beirut, has singled out learning as a core reason that has kept her interested in the digital advertising industry. The 30-yr old, armed with a BS in Business – Management Information Systems degree from Lebanon American University,… Read More
How and when did you know photography was your passion? Nearly 18 years ago, I got a disposable camera as a birthday gift. I enjoyed taking pictures of people, places and random things but none came out right. This mystery of you waiting at the… Read More
Even as she is fondly called the “infographic lady” by some in her client roster, presenting data and information in a manner that is easily understood drives Carla Saliba. “It does not matter if it is an internal document, a power-point presentation in a forum… Read More
More than 30 agencies and in-house communication teams have made it to Middle East Public Relations Association (MEPRA) 2018 Awards shortlist. The award ceremony will take place on November 28, 2018 in Dubai. This year marks the 10th edition of the award that celebrates practitioners… Read More
