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Page 269

Tetra Pak Adds New Regions To Khaled Ismail’s Mandate

Tetra Pak Adds New Regions To Khaled Ismail’s Mandate

8 years ago by Zeba MahmudMarketing

Tetra Pak has appointed Khaled Ismail as the Vice President of Communications for Europe and Central Asia,in addition to his current role as Vice President Communications for Middle East & Africa region. In his role as Vice President of Communications, Mr Ismail will continue to… Read More

LinkedIn Goes All In On Its Video Offer

LinkedIn Goes All In On Its Video Offer

8 years ago by Sana MahmudDigital

LinkedIn has made two updates that allow users to use sight, sound and motion to tell more visually rich stories: video for Sponsored Content and Company Pages. As a part of Video for Sponsored Content, LinkedIn has also signed an agreement with measurement company MOAT… Read More

IKEA Saudi Arabia Names Starcom As Media AoR

IKEA Saudi Arabia Names Starcom As Media AoR

8 years ago by AM News DeskAdvertising

Following a three month-long review process, IKEA Saudi Arabia has selected Starcom MENA for its media mandate in Saudi Arabia. The Publicis Media agency will manage the strategic media planning and buying responsibilities for the multinational retailer’s franchisee in Saudi Arabia — Ghassan Ahmed Al… Read More

VIVA Adds More ‘Digital’ For Customer Experience

VIVA Adds More ‘Digital’ For Customer Experience

8 years ago by Asma WangdeDigital

VIVA Bahrain is looking to strategically bolster its digital operations. The Bahrain telecom operator has now introduced a host of digital services including self service machines (SSM) and a smart queue management service to enhance customer experience. VIVA has partnered with the likes of Skiplino… Read More

PHD Lebanon Marks First Birthday With Huawei’s Digital Biz

PHD Lebanon Marks First Birthday With Huawei’s Digital Biz

8 years ago by Kiran KidwaiAdvertising

PHD is celebrating its first-year anniversary in Lebanon, adding Huawei’s digital portfolio to its client roster in the market. The move comes as the region looks to transform its media offering in line with the growing digital trends. Huawei, one of PHD’s network clients, had… Read More

Work Productivity Increases In Ramadan: Bayt

Work Productivity Increases In Ramadan: Bayt

8 years ago by Sana MahmudMarketing

Ramadan is a very positive time in the Middle East. Reflection, restraint, generosity and unity are key themes at home and in the workplace. Bayt.com’s annual ‘Ramadan in the Middle East and North Africa’ (MENA) poll indicates that more than nine in 10 job seekers… Read More

“EU’s GDPR Will Impact UAE-Based Firms”

“EU’s GDPR Will Impact UAE-Based Firms”

8 years ago by Zeba MahmudDigital

The soon-to-be implemented General Data Protection Regulation (GDPR) will have an impact on companies and institutions in the Middle East as well. Even as particulars of how this may affect the region are still unclear, several legal entities have cautioned companies to exert caution. According… Read More

Havas Group Names Rodolphe Rodrigues As Global Head of Data

Havas Group Names Rodolphe Rodrigues As Global Head of Data

8 years ago by AM News DeskAdvertising

Havas Group has appointed Rodolphe Rodrigues, former Global Media Director at AXA, co-founder of Weborama and Doctor in Quantum Molecular Physics, to the newly created role of Global Head of Data for Havas Group. Mr Rodrigues will report to Stéphanie Marie, Chief Transformation Officer, Havas… Read More

Maryam Eid AlMheiri Discusses Abu Dhabi Media In US Roadshow

Maryam Eid AlMheiri Discusses Abu Dhabi Media In US Roadshow

8 years ago by AM News DeskMedia

Maryam Eid AlMheiri, Director General of Abu Dhabi Government Media Office and Chief Executive Officer of Media Zone Authority – Abu Dhabi and twofour54, showcased recent developments in Abu Dhabi’s media industry during a two-week roadshow in New York City and Los Angeles between April… Read More

FP7 Dubai Appoints Olly Robinson As ECD

FP7 Dubai Appoints Olly Robinson As ECD

8 years ago by AM News DeskAdvertising

FP7 has promoted Olly Robinson to Executive Creative Director at FP7 Dubai. Mr Robinson’s work at FP7 over the past three years has helped steer the agency to the position of the ‘World’s Most Effective Agency’ in 2016 (Global Effie’s), as well as helping FP7… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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