Burson Cohn & Wolfe (BCW) has named Sunil John, the Founder & CEO of ASDA’A Burson-Marsteller, as the President of BCW’s Middle East operations. BCW was created in February through the merger of WPP’s Burson-Marsteller & Cohn & Wolfe PR agencies. At BCW, the fast-growing… Read More
VOX Cinemas has signed an exclusive distribution deal with Myrkott, the Saudi production company behind YouTube animated series ‘Masameer’ that has attracted more than 700 million views across social media. The development marks the first of its kind deal with a Saudi production company and… Read More
Du has joined the Amazon Partner Network (APN) as an APN Consulting Partner. As such, du will be able to design, architect, build, migrate and manage customer workloads and applications on the Amazon Web Services (AWS) cloud enhancing its offerings for customers across the region.… Read More
Ford Motor Company has begun the inaugural session of Ford Driving Skills for Life for Her, a special variation of Ford’s global safe driving program for teens and new drivers, in Saudi Arabia. Ford Driving Skills for Life for Her, in partnership with Effat University… Read More
Virgin Mobile KSA, a mobile virtual network operator in Saudi Arabia, has claimed to be the fastest growing telecom service provider in the KSA. As per company officials, its subscriber base has reached over 2.8 million by the end of 2017 and it is further… Read More
The UAE will now require anyone conducting ‘commercial activities’ through social media to register for a government-issued licence. The new rules apply to the ‘social media influencers’ who use their internet fame to advertise products. National Media Council’s Director General, Mansour Ibrahim Al Mansouri, explained… Read More
Members of the Dubai Internet City (DIC) community have collectively attracted AED 7.8 billion in funding since its launch. The figure bears testimony to Dubai’s success in attracting the best businesses, making the emirate one of the main drivers of technological innovation and investment in… Read More
The media industry globally is undergoing transformation, where newer forms of media are finally being asked to conform to rules that have governed traditional media for long. The primary objective for this is to cease the manipulation of news and information that has questioned the… Read More
GlobalWebIndex (GWI) looks at what impact cinema ads have on Cinemagoers, described as internet users who visit the cinema at least once a month. One in five Cinemagoers, as per GWI discover brands through cinema ads. They make an impact on old and young alike;… Read More
As Arabian Marketer celebrated its Leadership Awards, naming Akram Miknas, Chairman, MCN as AM Person of the Year 2018 and Asad Rehman, Director – Media & Digital Transformation, Unilever MENA as AM Marketer of the Year 2018, the leaders took the stage to reflect on… Read More
