One may say, about time, but the Global Effies will finally be seeing a juror from the Middle East & North Africa (MENA) region in its 2018 edition. This year the Global Effie competition, that celebrates marketing communication efforts that have proven their effectiveness in… Read More
Not many pursue a path that shapes up the very nature of an industry. MCN Chairman, Akram Miknas, has neither dreamed small nor given up on his dreams ever. As he celebrates his 50th work anniversary, he is looking to do more. For his contributions… Read More
Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year contract is the latest development in a relationship that was established over 10 years ago with the skincare company. The agency… Read More
A doyen of the marketing and advertising domain, Akram Miknas, the chairman of Middle East Communication Network (MCN) has made an impact that is far reaching – not just in the industry but also globally. Leading names from the business share thoughts on Mr Miknas’… Read More
For going beyond the call of duty in making marketing more meaningful in the Middle East & North Africa (MENA) region, Asad Rehman, Director – Media & Digital Transformation, Unilever MENA has been named AM Marketer of the Year 2018. Mr Rehman’s approach towards marketing… Read More
As Asad Rehman, the director of media and digital transformation at Unilever MENA, is named AM Marketer of the Year 2018, industry leaders comment on what makes Mr Rehman a marketer to reckon with… Ghassan Harfouche, Group CEO, MCN For me, Asad is the marketer… Read More
Sharjah Media City (Shams), a free zone hub for innovation, Zoo Digital, a provider of localization and digital distribution services for the entertainment industry, and Olive Digital, a digital consulting agency, have entered an agreement to bring localization and digital distribution services to the Middle… Read More
Aspiring filmmaker Shaima Albuainain has won the twofour54 emerging filmmaker award for the Zayed University Middle East Film Festival 2018 (ZUMEFF), in Abu Dhabi. The award provides Ms Albuainain with access to twofour54’s production and post-production facilities, state-of-the-art equipment, cameras and sound and lighting kits.… Read More
In the wake of an extensive pitch process, Etisalat Misr has appointed Starcom Egypt to handle its media mandate. The pitch focused on both planning and buying capabilities that were carried out over the duration of a year. Apart from Starcom, four other agencies from… Read More
During the 2018 Academy Awards this weekend, social media is expected to be awash with #Oscars as internet users take to the platforms to follow and participate in the chat. Of all the topics tracked by GlobalWebIndex, ‘cinemagoers’ are most likely to be posting opinions… Read More
