Amazon’s aggressive stance in diversifying its services has paid off. The company has overtaken Google as the most valuable brand in the world. As per Brand Finance Global 500 2018 report, Amazon’s value has increased by 42 percent in the past year to USD 150.8… Read More
The two top challenges facing today’s leaders are employee engagement and effective strategy execution, according to a survey of 1248 senior directors and executives, of which 10 percent come from the Middle East. The top five challenges also include talent management, driving work across organizational… Read More
An efficient mobile play in a marketing strategy can make all the difference in enhancing the consumer experience. The subject will be tabled further at Moment Innovation organized Mobile Marketing Innovation Summit 2018, to take place in Amman on February 7, 2018. The speakers include… Read More
UAE Exchange and twofour54, the commercial arm of Abu Dhabi’s Media Zone Authority, have entered a partnership for cash collection service. twofour54 customers can now visit any of the UAE Exchange branches in the country to pay their dues. “The aim of the partnership is… Read More
OSN has partnered with Arabic actor, Dhafer L’Abidine, who will be the face of OSN’s new marketing campaign, reinforcing the power of stories. The new campaign, centered around a family, focuses on how ‘stories bring us together’ through entertainment. Planned as a 360-degree initiative, the… Read More
Close on the heels of partnering with Arab Health Exhibition 2018 as its business magazine partner, Forbes Middle East is now preparing to host a forum to further delve into the multibillion-dollar healthcare industry. To be held in March 2018, the event aims to bring… Read More
Channel 4 FM has added Jacob Cummings and Nimi Mehta to host its flagship radio show, now called, ‘Wake Up UAE! with Jacob and Nimi’ on 104.8 Channel 4 FM from 6 AM – 10 AM on weekdays. As it celebrates 20 years within the… Read More
Entourage, a live communication agency, has been recognized as the Best Emerging Creative Communications Agency in Dubai at the recent UAE Business Awards, organized by the British MEA Markets magazine, a Middle East and Africa (MEA) magazine that reports major developments across the region. The… Read More
Several broad themes will define 2018, a year that follows the call for introspection and transparency that the marketing industry had embarked on. In a new set of challenges, trust will be among the predominant areas of focus, according to Zenith. The media agency’s special… Read More
Alongside the game, the Super Bowl commercials have become a cultural phenomenon, allowing brands to create buzz and conversation around the world. TV is undoubtedly still one of the most efficient ways to raise brand awareness, however, what really sets winners apart from losers remains… Read More
