In a move that is expected to enhance the expansion of communication and information technology services in Saudi Arabia, Zain Saudi Arabia and Careem have signed a cooperation agreement. This agreement will contribute to supporting the enablement of the National Digital Plan and achieving relevant… Read More
There are concerns among multinational marketers that they won’t be able to recruit the experts they need in the years to come. The most critical areas include artificial intelligence (AI) predictive modeling, programmatic marketing and the internet of things (IoT). This was a highlighted in… Read More
Recommendations from social media have come to challenge the traditional power of word-of-mouth (WOM) among millennials. Crucially, in the Middle East & Africa (MEA) region, recommendations on social are now as or more important than WOM. The case is same in Latin America too. In… Read More
The 65th edition of the Cannes Lions International Festival of Creativity has undergone a very significant streamlining exercise. The festival organizer, Ascential Events, has also deepened partnership with the city of Cannes to bring additional benefits for attending delegates. The year 2017 saw the festival,… Read More
The satellite pay TV market in the Arab world is growing, and despite a tough year is earmarked to see further growth in its subscribers. This was further reiterated in a report by the Arab Advisors Group that provides analysis and projections of the satellite… Read More
To mark the brand’s third year of collaboration with the car manufacturer Caroll Shelby Company, watch making Maison Baume & Mercier has partnered with Dubai Airports and JCDecaux for a one of a kind activation — the Shelby Cobra 427, a rare American sports car,… Read More
The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record high in the UAE. New research shows that 94 percent of in-house marketers in the UAE believe social media influencer marketing is now very significant for the success… Read More
Most professionals in MENA (88%) like hearing about new opportunities and higher compensation lures them into switching to a new job, according to LinkedIn’s annual talent survey – ‘Inside the Mind of Today’s Candidate’. The study reveals that higher compensation elsewhere (41%) is still the… Read More
du and Unified Inbox (UIB) have entered into a strategic partnership to bring a new and secure way for users to communicate with du without downloading another app or using a separate web-based service. The announcement is in line with du’s long standing association with… Read More
Young people in the Middle East and North Africa (MENA) region expect the fourth industrial revolution to have a significant impact on their work and daily lives. Many are comfortable about living in a future where robots work and exist alongside humans, according to the… Read More
