Sales of smartphones have been increasing after year. A similar trend was seen in the latest report by Gartner which shows that the global sales of smartphones to end users totaled to 366.2 million units in the second quarter of 2017. The increase is a… Read More
The UAE has achieved advanced positions in a number of indicators included in Waseda – IAC International Digital Government Rankings Report published by the Institute of Digital Government at Waseda University in Japan. The UAE has been ranked seventh in the e-Participation index, ahead of… Read More
Travel search engine, Skyscanner, has appointed The MediaVantage, as its exclusive sales representative in the Middle East region. “We have been successfully working with The MediaVantage for the past 6 months and we’ve witnessed an excellent set of results through our relationship. Now we feel… Read More
Loyalty programs have long been characterized by points, punch cards, generic discounts, and rewards based on spend. Although loyalty program membership is up, according got Retail TouchPoints, consumers overall engagement in traditional loyalty programs has declined consistently over the past four years. eMarketer also recently… Read More
Al-Monitor, a media organization covering the Middle East and founded in 2012, has relaunched with a brand new site, expanding its coverage scope and announcing several new initiatives including audio programming and content for new platforms. Al-Monitor covers the Middle East via its multilingual platform… Read More
Omobono, a creative and technology agency has taken on board Helen Rankin as its Strategic Account Director. Ms Rankin will play a pivotal role in leveraging digital innovation and behavioural design to create effective strategic solutions for Omobono’s growing portfolio of clients. Based in Dubai,… Read More
Impact BBDO Dubai ruled the Loeries Awards 2017 with the agency’s MENA units wining a total of 28 awards including Golds, Silvers and Bronzes. It also won a Grand Prix for ‘Skip Friday 13′ campaign for La Libanaise Des Jeux. Impact BBDO Dubai also won… Read More
WPP has acquired Design Bridge Limited (Design Bridge), an independent brand design agency. Design Bridge combines strategic thinking, intuition and creative excellence to bring brands to life through great ideas that connect with people. Founded in London in 1986 – 18 months after WPP was… Read More
With even more top brands, insights, and case studies, the dmexco Motion Hall, the international forum for video and moving-image screenings, will go into its second round in 2017. Thirteen national and international media companies will present strategies, content, and innovations on the impressive LED… Read More
Music streaming company in the MENA region, Anghami, is going to hold a digital ‘Audio Day’ conference in the region, organised with the support of its exclusive media representative Digital Media Services (DMS). Over 250 regional leaders from the media industry will convene in Dubai… Read More
