Even as TV sets hold significant lead when it comes to watching live broadcast television, the gap between TVs and other devices narrows significantly for watching on-demand TV. In the Middle East & Africa, around 11 percent audiences are consuming on demand content via mobile… Read More
Wego, an online travel marketplace across the Middle East and North Africa (MENA) region, and MBC Group (Middle East Broadcasting Center), a multimedia company, have entered a strategic partnership whereby MBC has invested a significant amount to accelerate Wego’s growth across the region. As part… Read More
Football portal Goal.com partnered with sports marketing company Sela Sport to be the official media sponsor of the Arab Club Championship 2017. As part of this partnership, Goal.com will provide its global readership with content, set to be produced in 38 country editions and delivered… Read More
Marking its 100th anniversary, Grey Group has appointed the next generation of leadership with the promotion of Michael Houston to Worldwide Chief Executive Officer, effective immediately. A 10-year veteran of Grey, Mr Houston has served since 2016 as Global President and becomes only the fifth… Read More
Leo Burnett Dubai has won an 18-month assignment with Big Ticket Abu Dhabi. As per company officials, the Publicis Groupe ‘Power of One’ and played an integral part in the win. The new partnership will see Leo Burnett along with Optimedia and Prodigious provide strategy,… Read More
The WARC Prize for MENA Strategy 2017, a new initiative to award the best strategic marketing thinking that has driven results in the region, has arrived at a shortlist of 20 papers. FP7/MENA agencies lead the list with eight entries. Impact BBDO, TBWA\RAAD, J Walter… Read More
DMS and STEP Group have forged a partnership, wherein DMS has the exclusive representation rights to sell advertising space for STEP Group’s current platforms including StepFeed and YallaFeed, as well as its upcoming offerings in the region. As is known, STEP Group has offices in… Read More
Middle East based English-language daily, Arab News, has launched bureaus in Europe and Asia as part of its ongoing global and digital expansion. The multimedia news-gathering hubs, run by two veteran journalists with decades of experience in the field, will contribute to the print edition… Read More
Watching broadcast TV is an absolutely mainstream activity in every region. But if the figures are broken down by device, then the regional variations become particularly pronounced. North America’s fondness for TV and its attachment to the more traditional forms of watching it shine through.… Read More
The Dubai Chamber of Commerce and Industry hosted a workshop in partnership with Google to assist Chamber members’ efforts to strengthen their online presence and reach among potential customers. The event, held at Dubai Chamber’s premises, was the first in a series of workshops aimed… Read More
