The International Cricket Council’s ICC Champion’s Trophy 2017 in England and Wales came to a thrilling conclusion on June 18 with a final played between fierce rivals Pakistan and India. It was a showdown that met with huge approval in the Middle East, where both… Read More
Tonic International has appointed Shueb Chowdhury to the role of Branding Creative Director. With more than 13 years of experience in the creative industry, Mr Chowdhury carries experiential talent with two separate three-year stints in the United Kingdom and seven years in Dubai. In his… Read More
Al Fahim Group has parked its media and creative mandate with Garage366. Al Fahim Group’s subsidiaries engage in automotive, hospitality, industrial, property investment, and travel & tourism businesses in the UAE. While servicing all subsidiaries, Garage366 will be focusing on Al Fahim Automotive. “We look… Read More
The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy has launched a smart platform to receive consumer complaints from Chinese-speaking residents and visitors on the ‘WeChat’ application. A Chinese speaker also has been assigned to receive their complaints. The new service is part… Read More
Consumers are expecting virtual reality (VR) and augmented reality (AR) to merge with physical reality. They believe that 5G will be a key technology for such experiences to become mainstream. These are some of the findings from Ericsson ConsumerLab report, Merged Reality. The report reveals… Read More
The migration of online activities from PCs and laptops to mobiles is a much-discussed trend but Global Web Index long-term and granular data has quantified the process exactly. Internet users are completing a broader range of online activities on mobile than they are on computers.… Read More
It is now a given that 2017 and 2018 are going to be two of the toughest years for the marketing fraternity in the Middle East & North Africa (MENA) region. Reasserting this, data from Ipsos Stat indicates a 22-30 percent drop in advertising spends… Read More
When comparative statistics were first published in 1986, Saudi Arabia occupied the second position after Kuwait with USD 672 million annual advertising spend in measured media. In 1987, the Kingdom jumped to the top position, which it occupied till 2005. Its ad market size grew… Read More
The Middle East & North Africa (MENA) region is not the typical emerging market given its absolute size and advanced use of technology, but the slow growth in digital marketing has given it similar characteristics. Legacy media still rules the roost here, and digital spending… Read More
To celebrate the best B2B campaigns and content from across Europe and the Middle East region, running on its own platform, LinkedIn has launched LinkedIn Marketing Awards. The awards are open from July 2, 2017 to businesses of all sizes. Winners will be announced in… Read More
