As social becomes more important as a tool for online product research, the boundaries between search engines and social networks have been weakening for some time. Crucially, social networks now have a lead over search engines for product or brand based research, with the majority… Read More
In Ramadan, men in most parts of the world, usually tend to relax before Iftar or around Suhour. Their time is spent in work or with friends or playing with the children. And in most cases, their role ends there. It is usually the women,… Read More
OSN, together with Socialize, has launched a bold campaign that states unequivocally that House of Cards Season 5 is going to air only on the OSN network, and not on Netflix. “The purpose of the campaign is to tell people in an engaging, entertaining way… Read More
In line with the previously announced business strategy, Ericsson in Market Area Middle East and Africa (MEA) has taken on board Wojciech Bajda as Head of Ericsson in Gulf Council Countries (GCC) and Global Customer Unit (GCU) Zain and a member of the Market Area’s… Read More
GroupM has undertaken a significant portfolio restructure that will lead to the merger of two of its agencies – MEC and Maxus into a yet to be christened entity. The global move will roll out in different ways, depending on the markets. In most cases,… Read More
Don’t block all ads; we will block the annoying ones for you – that would be Google’s pitch in a nutshell as it gears up to block what it calls ‘annoying’ ads in its Chrome browser. This is part of a broader effort by industry… Read More
Cicero & Bernay Public Relations (C&B) has launched the ‘See & Be’ program to offer a full suite of strategic influencer communication services. ‘See & Be’ offers influencer communication campaigns. The program focuses on achieving measurable results by identifying the ideal match between influencers and… Read More
This Ramadan, household names OMO and Comfort, are back again with their annual community clothes donation drive, for the eighth year in a row, across the UAE in partnership with Uber and the Emirates Red Crescent and in line with The Year of Giving initiative… Read More
The National Happiness and Positivity Programme has launched the ‘Change a Future’ initiative, part of the ‘Happiness is Giving’ campaign, to improve the lives of children across the UAE, in collaboration with the Emirates Red Crescent (ERC), Etisalat, du, as well as Abu Dhabi’s and… Read More
Fight terror with love. Kuwait-based telecom operator Zain had a powerful message against terrorism this Ramadan. At a time when suicide bombings and other acts of terrorism have amplified concerns across the world, the video advocates a message of love and fight the fear. The… Read More
