The industry’s key decision makers will gather for the fifth edition of the ArabNet Digital Summit – counted among the region’s most influential conference for digital business and innovation – on May 16-17, at the Madinat Jumeirah Conference and Events Center in Dubai. For the… Read More
Discovery Communications has engaged with interconnection and datacenter company Equinix to implement an Interconnection Oriented Architecture (IOA) that will enable the company’s digital business to be a fully cloud-based, distributed model. By co-locating the company’s IT infrastructure in Equinix International Business Exchange (IBX) datacenters, Discovery… Read More
In its continued attempt to stay relevant in a constantly evolving media landscape, Twitter has entered into at least 11 collaborations for global video streaming in the genres of sports, news and entertainment. The platform’s objective with this is to be able to engage audiences… Read More
One of the defining attributes of Generation Z is their love of online TV. According to data from Global Web Index, each day Gen Z spend an average of one hour 11 minutes watching online forms of TV. This is 11 minutes longer than the… Read More
Following a comprehensive corporate rebranding, advertising services company, Publicitas International has rechristened to NewBase. The new name attempts to emphasize its identity as an independent, technology-enabled media consultancy, in the wake of a management buyout in 2016. “Our brand ethos has always been built on… Read More
It is no secret that customized content is a vital ingredient in the recipe of a business’ success. The rapid progression of social media and online marketing tools has become a detrimental contributor to the marketing mix. With the overwhelming amount of information available at… Read More
Just over half of internet users say they are responsible for their household food shop. For brands hoping to reach these main food shoppers, Global Web Index data confirms the continued importance of the traditional touch points. Despite the wealth of digital channels now available… Read More
Ramadan is quickly approaching. For brands marketing to the Middle East & North Africa (MENA) region from May 26 to June 24, 2017, the advertising plan needs to cater significantly to this religious holiday. To help media agencies and media owners prepare, Effective Measure has… Read More
Turner Middle East, North Africa and Turkey (MENAT) has named Darine El-Khatib as the Senior Director of Creative Strategy and Brand Development, a role created as part of Turner’s growth in the region. This hire is aligned with Turner’s overall strategy to drive further engagement… Read More
Bloomberg Media and Twitter are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming. The new live streaming news network will combine the editorial and newsgathering capabilities of Bloomberg with the digital expertise of Twitter. Bloomberg will… Read More
