For all the digital trends that the Middle East markets break in comparison to global averages, the low uptake of ecommerce comes as a surprise to most. But for many, this gap signifies a substantial opportunity in the Middle East & North Africa (MENA) region.… Read More
With so many blockbuster gaming titles set for release by the end of the year, data from Global Web Index suggests that YouTube continues to be as a good bet to connect with console gamers. For many, YouTube offers the perfect means of weighing up… Read More
Y&R’s Dubai office has been busy executing Dubai Font’s #Expressyou campaign. In September2016, Y&R Dubai was appointed by the General Secretariat Executive Council of Dubai, winning a competitive multi-stage business pitch, by The Executive Council of Dubai to launch one of its unique projects for… Read More
Its not just about saving for your child’s future, but also for your own. Taking this concept as its core message, children adorned the role of influencers for parents in the latest campaign by Emirates NBD for its various savings plans. Along with its creative… Read More
CIOs have a major role to play in preparing businesses for the impact that Artificial Intelligence (AI) will have on business strategy and human employment, according to Gartner, Inc. Gartner predicts that by 2022, smart machines and robots may replace highly trained professionals in tasks… Read More
Havas Group has launched a programmatic solution – Client Trading Solution (CTS) – that gives its clients complete visibility and control over their campaigns. CTS is client facing, with fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic… Read More
Google’s annual I/O developer conference saw the introduction of Android Go, a lightweight version of its operating system catering for low-end devices and limited data plans. Global Web Index outlines why this move will ensure further growth for Android. Given that a large selection of… Read More
Edelman UAE is moving address to twoFour54 Media Zone in Abu Dhabi. The new office will be home to the Middle East & North Africa (MENA) headquarters of the global agency. Edelman has paid special attention to its new office design to reflect its culture… Read More
Snap Inc. has got aggressive in the Middle East and North Africa (MENA) region. With new senior hands on board, the social media company is now working towards creating more options for Snapchatters and also for advertisers in the region. Earlier this year, Snap opened… Read More
Microsoft has appointed Sayed Hashish as the Regional General Manager for Microsoft Gulf. He takes over the reins from Samer Abu Ltaif who held it for six years, and was recently appointed as President for Microsoft Middle East and Africa. In his new role, Mr… Read More
