GroupM has named Lindsay Pattison as its Chief Transformation Officer (CTO). She also continues to be CEO of Maxus and will perform both roles. In her new role, she will lead change initiatives across GroupM and its agencies. Along with other WPP companies, she will… Read More
It was just over a year ago that Will Swayne was given the global mandate for Dentsu Aegis Network’s media agency Carat as its President. No stranger to the fast changing media business, Mr Swayne is aware of the evolving role agencies need to play… Read More
While tablet ownership rates are falling, data from Global Web Index shows that those digital consumers who are using tablets are often sharing them with one or more people. Around 60 percent of this group say that they share their tablet with at least one… Read More
Cicero & Bernay Public Relations (C&B) has strengthened its Middle East & North Africa (MENA) region capabilities by expanding into Algeria and Tunisia through a new strategic affiliation with Kalima. The agreement follows C&B’s recent partnerships with Daily Public Relations in Bahrain and ProComms in… Read More
The economic slowdown in the Middle East & North Africa (MENA) has had its impact on several aspects but the investments in the digital sector have maintained their own. “MENA witnessed a record year in technology startup funding in 2016, more than 30 new investment… Read More
Following a number of new business acquisitions in 2016 and retention of existing accounts, the Paris-based consultancy Research Company Evaluating the Media Agency Industry (RECMA) has ranked PHD first in its 2016 Competitiveness in Pitches (Compitches) report for the Middle East. PHD also led the… Read More
The Holy Month of Ramadan has set a new benchmark for homemakers as their social demands compete with spiritual sentiments. A recent study by Kantar AMRB reveals a distinct shift in behavior gravitating towards creation of a festive Ramadan feel, less interactive family time, nutritious… Read More
With the onset of ad-blocking, many online publishers have sought to introduce paywalls in an attempt to counter the prospect of sliding ad revenues. Global Web Index assesses exactly who is willing to pay for news or magazine content online. In the Middle East &… Read More
Facebook has selected 60 finalists from the hundreds of entries it received from across the Middle East and Africa (MEA) for the Bots for Messenger Developer Challenge. The Bots for Messenger Challenge is a contest to recognize and reward developers who create the most innovative… Read More
The IAA UAE has established a new forum to represent specific goals related to the expansion and good practices of the film and video advertising production community in the UAE. Professional content production is central to the requirement of a thriving advertising category. As the… Read More
