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Page 353

Microsoft Gulf Names Sayed Hashish As Regional GM

Microsoft Gulf Names Sayed Hashish As Regional GM

9 years ago by AM News DeskDigital

Microsoft has appointed Sayed Hashish as the Regional General Manager for Microsoft Gulf. He takes over the reins from Samer Abu Ltaif who held it for six years, and was recently appointed as President for Microsoft Middle East and Africa. In his new role, Mr… Read More

Ramadan-Specific Content On The Charts For Anghami

Ramadan-Specific Content On The Charts For Anghami

9 years ago by Kiran KidwaiDigital

Music streaming company, Anghami, is gearing up for Ramadan, offering its 40 million listeners additional content tailored for the Holy Month. This includes religious and spiritual songs and Anasheeds by Muslim singers, Quranic recitals and Duaa’ by Sheikhs, themed songs from Ramadan television blockbusters, cooking… Read More

Omnicom Media Group Adds MENA To Pathmatics Partnership

Omnicom Media Group Adds MENA To Pathmatics Partnership

9 years ago by AM News DeskAdvertising

To further broaden its regional digital insights, Omnicom Media Group has extended its partnership with Pathmatics to MENA. As a result, the group’s clients in the region will have access to Pathmatics’ display and mobile advertising intelligence to capture market dynamics and enhance their digital… Read More

Data Point: TV/ Film Content Viewing Picks Up On Consoles

Data Point: TV/ Film Content Viewing Picks Up On Consoles

9 years ago by Kiran KidwaiDigital

Many console owners are using their devices to watch TV shows or films. While last-gen consoles have offered users the chance to engage with this content for some time, fierce competition in the industry has shifted the role of consoles into one which resembles a… Read More

Study Indicates Uptick In CEOs Forced Out Of Office For Ethical Reasons

Study Indicates Uptick In CEOs Forced Out Of Office For Ethical Reasons

9 years ago by Sana MahmudMarketing

The share of CEOs forced out of office for ethical reasons has been on the rise, according to the 2016 CEO Success study released by Strategy&, formerly Booz & Company and part of the PwC network. The study analyzed CEO successions at the world’s largest… Read More

Social Shop By Aurora Launches In The UAE

Social Shop By Aurora Launches In The UAE

9 years ago by AM News DeskAdvertising

The United Arab Emirates has a new social media agency – Social Shop by Aurora. The new agency aims to bring a one-stop solution for organizations and corporates looking for turnkey solutions to their social media needs. Co-founded by social media specialist, Annie Meikle, and… Read More

Fallon To Lead Memac Ogilvy’s Govt & Int’l Affairs Practice

Fallon To Lead Memac Ogilvy’s Govt & Int’l Affairs Practice

9 years ago by AM News DeskAdvertising

Memac Ogilvy Public Relations (MOPR) has appointed Tim Fallon to the newly created position of Head of Government & International Affairs, covering the Middle East & North Africa (MENA) region. He will also take on the role of National PR Director for Bahrain. Having previously… Read More

PepsiCo’s Dani Afiouni Bets Big On Future Tech

PepsiCo’s Dani Afiouni Bets Big On Future Tech

9 years ago by Sana MahmudDigital

PepsiCo has upped the ante on its digital play. Even as digital consumes only a marginal portion of the overall ad pie in the Middle East & North Africa (MENA) region, PepsiCo is experimenting with retail tech including ecommerce, bots and the likes to not… Read More

Data Point: RayBan Is The ‘Coolest’ Luxury Brand

Data Point: RayBan Is The ‘Coolest’ Luxury Brand

9 years ago by Kiran KidwaiDigital

As luxury players grow their digital presence, which luxury brands are really getting through to onliners. Global Web Index tracked a range of luxury brands, asking digital consumers which brands they are aware of, have bought recently and would recommend. To quantify attitudes towards these… Read More

Atlantis Goes Underwater With Radio In Latest Marketing Push

Atlantis Goes Underwater With Radio In Latest Marketing Push

9 years ago by Kiran KidwaiAdvertising

Very recently Atlantis, The Palm had undertaken a marketing exercise to spread the word around its positioning ‘A World Away From Your Everyday’ in an experiential campaign focused on the UK. The campaign, conceptualized and executed by FP7, had also garnered Atlantis significant PR. Another… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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