Warc 100, the annual ranking of the world’s best marketing campaigns and companies according to their business impact, is here. Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB and WPP are among the organizations at the top of this year’s rankings, which are based on performance… Read More
Effie Worldwide is gearing up for a new board of directors, tasked with continuing the nonprofit’s mission to serve as a forum for marketing effectiveness. The board includes representation from major brands, entertainment and media companies, and a position for an agency from each of… Read More
With just one more day to go for STEP Conference 2017, one of the most attractive features of the event is set to be the startup showcase, designed to be the largest of its kind in the region. The startup showcase is presented by Cadillac… Read More
Sports video-games have long been a cornerstone of video-game entertainment, and this is especially true among sports fans. Among Premier League Fans, it’s an impressive 30 percent who have played FIFA in the last 12 months globally. That compares to 17 percent among the wider… Read More
Cannes Lions has assembled 21 jury members to judge the Pharma Lions and the Health & Wellness Lions awards at this year’s Cannes Lions. Lions Health, the two-day specialist event focusing on creative excellence in healthcare communications, kicks off the 2017 Cannes Lions International Festival… Read More
A leader in digital media and the executive behind the launch of AJ+, Yaser Bishr, has been appointed to Northwestern University in Qatar’s (NU-Q) Joint Advisory Board (JAB). Mr Bishr, Executive Director of Digital Media at Al Jazeera Media Network, leads the digital media strategy,… Read More
For the first time, Saudi Arabia will host the Top CEO Conference and Awards, an event which will see CEOs, CMOs, Presidents and VPs from across the Arabian Gulf region and beyond gather together on April 10-11 2017 at Bay La Sun Hotel & Marina,… Read More
The decline streak in advertising spends forecast that Publicis Media’s Zenith publishes has continued. The Middle East and North Africa (MENA) region is said to be the only region forecasting a drop in ad spends this year as well, according to Zenith’s new Advertising Expenditure… Read More
Qatar-based telco Ooredoo and Starz Play Arabia have come together to launch Ooredoo TV Go, an on-demand streaming service to which Starz Play will provide more than 6,000 hours of largely Hollywood shows in eight markets across the Middle East, North Africa and Southeast Asia.… Read More
Following the launch of its Arab emoji app, the HALLA WALLA team has now released an Arab themed VR game ‘Wain Waleed’. Wain Waleed’ translates from Arabic to Where’s Waleed. In the first week of launch the app has received over 10,000 downloads. A first… Read More
