HP Inc. introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate… Read More
In today’s world we’re all having to learn how to cope with the pace of change and how to respond. The pace of change is something that – as consumers – we adopt without blinking but as businesses, we get stuck with the legacy of… Read More
The year 2016 has been good for the region, particularly for the United Arab Emirates, in context to winning on the global and regional advertising stage. After being named number four in the Directory Big Won 2016, some more good news comes from the The… Read More
F5 Networks has appointed Taj El Khayat as its new Director for the Gulf, Levant & North Africa region. F5 delivers cloud and security solutions that enable organizations to embrace the application infrastructure they choose without sacrificing speed and control. Reporting directly to Diego Arrabal,… Read More
In a new role bridging our London and Middle East operations, I spent the first week of February working out of our Dubai office and getting a feel for the PR and comms sector out in the ‘sandpit’, as it’s often referred to by its… Read More
The rise of taxi-hailing or ride-sharing apps has been one of the biggest ‘disruptor’ stories of the past decade, with a selection of startups becoming multi-billion-dollar companies and overturning traditional transport models. Around 21 percent of the Millennials TG in the Middle East & Africa… Read More
For many industry leaders, data is the new fuel. So much so that by 2021, the prevalence of equity analysts valuing an organization’s information portfolios in order to value the business itself will spark and lead to more formal practices. In a report containing a… Read More
Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position… Read More
What are some of the effective marketing trends that have allowed companies and businesses to deliver impactful work in the last year? Warc, the global marketing intelligence service, has answered this question with its IPA Effectiveness Awards Report, which is an in-depth study of effective… Read More
MediaMath, a programmatic company for marketers, has been recognized by Gartner, Inc. in the ‘Magic Quadrant for Digital Marketing Hubs’. Even though Gartner does not endorse any company depicted in its research publications, and does not advise selecting any company on the basis of highest… Read More
