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Page 398

Digitization Most Common Trend In MENA: Canon Report

Digitization Most Common Trend In MENA: Canon Report

9 years ago by Kiran KidwaiAM Tech

Technology is shaping the future for businesses and digital documents. Information are both driving companies forward and challenging them in new ways. According to Canon’s Office Insights report, digital documents are essential to workplace productivity and scanning has become a vital business element and its… Read More

Brndstr Gets Bots Studio In Dubai

Brndstr Gets Bots Studio In Dubai

9 years ago by Sana MahmudAM Tech

Looks like Artificial Intelligence (AI) is going to be the buzz word for 2017 in the region. While brands are incorporating AI in its businesses, creative tech house, Brndstr, has opened a dedicated BOT (Social Chat Robots) Studio and Virtual Reality Lab. Using a suite of… Read More

The Modern-Day Entrepreneur: Five Tips to Survive and Thrive

The Modern-Day Entrepreneur: Five Tips to Survive and Thrive

9 years ago by Shamim KassibawiAM Unicorns

Building a company from the ground up can be one of the hardest things to do, and there might be times where you might just want to give up. The journey of entrepreneurship can be deeply personal, making it difficult to detach your identity with… Read More

McCollins Media Kicks Off New Year With Two F&B Wins

McCollins Media Kicks Off New Year With Two F&B Wins

9 years ago by Kiran KidwaiDigital

Boutique PR and digital brand activation agency, McCollins Media, has begun the year on a good note with two F&B account wins, Indo Indo and Betawi. The agency will handle the Indonesian restaurants’ PR and social media briefs. As part of the mandate, McCollins Media… Read More

C&B Expands to Turkey With Miya PR & SM Affiliation

C&B Expands to Turkey With Miya PR & SM Affiliation

9 years ago by Asma WangdeMedia

Cicero & Bernay Public Relations (C&B) has expanded in Turkey through a new affiliation signed with Miya PR & SM. This agreement continues an active 2016 of new alliances for C&B, which has seen the company enhance its reach all across the Middle East including Saudi… Read More

3 Essentials For Efficient Media Campaigns In 2017

3 Essentials For Efficient Media Campaigns In 2017

9 years ago by Imad RizkContributors

New Year’s positive sentiment drives both perception and anticipation for growth. It is our primary challenge to ‘do better’ every year. In our business, this could apply to increasing awareness, creating engagement, driving up ROI (return on investment) or boosting sales. On the face of… Read More

Facebookers Spend Over 2 Hrs On Social Media Daily

Facebookers Spend Over 2 Hrs On Social Media Daily

9 years ago by Kiran KidwaiDigital

Facebookers are very engaged with social media – with the average user now devoting around two hours 20 minutes to networking and messaging every day. This is a metric that continues to rise on a year-on-year basis; while back in 2012 they were spending under… Read More

UAE Sets Up Legal System For Venture Capital Funds

UAE Sets Up Legal System For Venture Capital Funds

9 years ago by Sana MahmudAM Unicorns

The UAE Government has has completed the legal system for venture capital funds as one of the first projects approved by the Government Accelerators initiative in line with the goals of the UAE National Agenda. The system was formulated by a joint effort from the… Read More

Google Hires Lino Cattaruzzi As New MD

Google Hires Lino Cattaruzzi As New MD

9 years ago by Sana MahmudDigital

Google has hired Lino Cattaruzzi as its new Managing Director to join its business in the Middle East and North Africa (MENA) region. Mr Cattaruzzi comes with over twenty years of experience in the tech industry where he previously led the Google business in Mexico… Read More

OMD’s Five Key Takeaways From CES 2017

OMD’s Five Key Takeaways From CES 2017

9 years ago by Zeba MahmudAdvertising

The CES 2017 has reached its last two days. Most of the external events at the Show have now ended. And all remainder energy will now be focused on just the show floors at the Las Vegas Convention Centre and at the Sands Expo, which… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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