Observing Martyrs Day followed by UAE National Day celebrations, The Arabian Marketer website will not be updated till December 4…AM wishes the rulers and people of UAE a very happy 45th National Day.
As data becomes the most critical aspect of all things business, including marketing, GroupM has set up [m]PLATFORM, a technology suite of flexible media planning applications, data analytics and digital services. The platform aims to improve advertisers’ ability to use audience-defining insights from various data… Read More
eSports may still be in its infancy, but this form of entertainment has been quick to make its mark – around 23 percent of online Millennials engaged with eSports last month. In fact, two thirds of the eSports audience overall fall within the Millennial generation.… Read More
One of the biggest challenges for most marketers is decoding the best way to connect with consumers on a platform such as Facebook. The new technologies, changing consumer habits and most of all understanding mobile necessitates the need to experiment but with some best practices… Read More
C1X Inc., the Silicon Valley based martech startup, recently secured Series B funding of USD 8.5 million bringing the total raise to around USD 15 million. It is now focused on getting the mobile business integration in its programmatic full stack offering and has just… Read More
Digital transformation sits atop the strategic agenda for enterprises. This was reiterated in a Forbes Insights report, conducted in association with Hitachi Data Systems. In the report, titled ‘How to Win at Digital Transformation: Insights from a Global Survey of Top Executives’, over half of… Read More
SMARTIES EMEA, that is among one of the new mobile advertising focused platforms globally, has two winners from the Middle East region this year. Mediavest Group has won two Bronze medals at the SMARTIES, that conducted by the Mobile Marketing Association EMEA. Mediavest was the… Read More
Companies want a better deal from their investment advisers. This is the key finding of a recent report by Dubai based market intelligence and strategic communications consultancy, Insight Discovery entitled ‘The Year of Reckoning?’ Only 18.0 percent of the advisers see their clients’ willingness to… Read More
HSBC Middle East chose the perfect ingredients to celebrate its 70th anniversary in the UAE with its customers. Through the video ‘It’s Not A Piece of Cake’, the bank along with its advertising agency Mindshare Dubai, brings out how its no mean feat to achieve… Read More
This phrase often rings in the minds of a person who decides to drop out of an Arabic class. As a student myself, I learned that the struggle isn’t just in the difficulty of the language. A lack of a satisfying answer to the “What’s… Read More
