Starz Play, the on-demand video streaming service has named John Penney as the Chairman of the Starz Play Arabia Board of Directors. Mr Penney’s responsibilities as Chairman will be to lead the Board and the management of Starz Play Arabia, provide advice and counsel to the… Read More
Dubai Wholesale City, an ambitious projects in the UAE recently launched by Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has chosen Leo Burnett Dubai as its communications agency to introduce the ground-breaking initiative. Leo… Read More
Pacific Controls (PCS), an internet of things (IoT) managed services and cloud solutions provider, has collaborated with WSO2.Telco to launch a Digital Business Hub in the Middle East. The Digital Business Hub provides ‘API as a Service’ and is designed to enable enterprises and telecommunications… Read More
Almarai, a prominent dairy product player in the Arab world, is creating quite the buzz with its recent film on breastfeeding. In partnership with its agency Leo Burnett KSA, Almarai launched the campaign last month. Within a week of launch, the film became the second… Read More
BMW has recently initiated a film series in an attempt to highlight the nature of contemporary arts and culture in the Middle East. The series will attempt to capture the works, interactions and inspirations of different artists from Middle East. “The BMW Group has been… Read More
The startup funding ecosystem in the Middle East region has seen remarkable growth in the last few years. From barely any investors to speak of a couple of years ago, the scenario has now transformed with several international investors, including some of the hard hitters, showing interest in… Read More
After announcing the closedown of its American cable news network earlier this year, Al Jazeera is now planning to axe around 500 jobs. According to the Qatar-based broadcaster the step is taken to rationalize its workforce in the face of the ‘ongoing transformation of the… Read More
Emaar Misr has parked its digital mandate with Hug Digital. The agency will now be responsible for the brand’s digital needs for its corporate and real estate development. Even as more details could not be ascertained while filing the report, company sources have confirmed the development… Read More
With its recent AED 1 billion (USD 275 million) funding announcement, Souq.com is on the aggressive, seeking to add more value to its customers and merchants. The etailer’s latest campaign ‘It’s yours.’ aims to put the power back in the hands of the consumers and… Read More
Horizon FCB has launched a campaign to support ‘The Cause’ project, which aims to spread awareness about autism and gather donations. For this campaign, Horizon FCB crafted an idea that involved changing the color of the previous Kuwait flag from red to blue, to represent… Read More
