Consumer behavior today is largely being shaped by the exponential growth of technology, which in turn is contributing significantly to the complexity of modern marketing. The world has never been more connected, but audiences are fragmenting and the flow of data is empowering organizations at… Read More
UAE-based agency, Wallis Marketing Consultant, is appointed as the public relations agency for Hyundai Middle East and Africa. Starting this month the agency will handle the group’s media activity throughout Africa and the Middle East, including the GCC and Levant, as well as North Africa… Read More
Article was updated on March 30, 2016. One of the most prominent Arabic language newspapers in Lebanon, As-Safir, will end its print and online operations by the end of March due to financial difficulties. Talal Salman, Founder and Editor, As Safir will be hosting a… Read More
The ironical week comes to an end, where world’s happiness day was celebrated with hashtags such as #InternationalDayOfHappiness and #اليوم_العالمي_للسعاده only to be followed by the unfortunate crash of Fly Dubai plane while attempting to land in Russia killing around 62 passengers and crew members.… Read More
Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More
One of the world’s best creative in the history of advertising, Washington Olivetto, will be the President of the Executive Jury of the Lisbon International Advertising Festival (LIAF). The Brazilian creative, Mr Olivetto will also receive the festival’s first Career Award. Mr Olivetto is the… Read More
The recently held Apple’s iPhone SE launch event was largely put together for Apple to discuss its new products, but one of the main highlights turned out to be issues surrounding Apple’s technology and its ongoing fight with the FBI over its iPhone security. Tim… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last… Read More
The online streaming market in the Middle East and North Africa (MENA) region promises to be an interesting area to watch out as the region shows strong consumption for online videos. Earlier in the year, local players rolled up their sleeves to face increased competition… Read More
For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More
