To cope with the changes in the market along with increasing the efficiency of businesses, Vodafone Egypt has introduced the Vodafone Enterprise Ready Meter. The meter helps businesses identify how ready their business is compared to the rest of the industry. This is the first… Read More
A cola can make any meal special, or so believes Pepsi. In its latest communication, the cola major is inviting audiences, in its usual upbeat fashion, to “make any meal exciting with a Pepsi”. The ad begins with a group of friends having everyday meals,… Read More
In a bid to encourage small and medium sized businesses (SMBs) in the United Arab Emirates, Google has launched AdWords Express in the market. SMBs know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help… Read More
In continuation with its development strategy, OSN has teamed up with Gulf Film, a distributor of major studio productions and independent movies. The two have signed a six-year exclusive partnership through 2021 for premium film content. The partnership is underlined by OSN’s acquisition of the entire… Read More
Cannes Lions International Festival of Creativity is going all out to thank creative thinkers in its new initiative ‘ThankYouCreativity’. Developed in-house, Cannes Lions intends this as a love letter to imagination and craft, and a reminder of their purpose and power. “We make the case for… Read More
Pizza Hut has embarked on #IDoDare campaign in an attempt to allow customers to readily decide on the kind, number and mixture of toppings that they would like on their pizza. These toppings can include anything from veggies to different kinds of cheeses to other varieties of… Read More
The Times of India Film Awards’ second edition will take place in Dubai this year. TOIFA is a global intellectual property that looks to leverage the power of Bollywood to position destinations and brands in minds of global Indians. TOIFA 2016 Dubai Presented by Gulf Air and… Read More
KFC and Pepsi may well be a perfect combo for fried chicken and burger lovers, but add music to that, and the package is a wholesome punch of entertainment. In a combined effort to surprise and delight their customers, KFC and Pepsi joined hands to… Read More
Calligraphers, neuroscientists and producers are going to take center stage at the 10th edition of Dubai Lynx festival. Amongst the international and regional industry superstars, new, emerging thinkers will bring their different creative perspectives to the stage. The new regional Stage will spotlight the fresh… Read More
Dr. Hessa Al Jaber, former Qatar Minister of Information and Communication Technology, has joined LinkedIn as an ‘Influencer’, reiterating the local voice that the professional networking platform looks to bring in the region. This position is a by-invitation honor and is extended to only about 500… Read More
