Global media intelligence firm Meltwater hosted a workshop on how marketers can elevate their brand in the digital age during the Saudi Marketing Conference. The conference brought together leading experts in marketing, sales, media and social media to discuss global changes and challenges in the… Read More
In celebration of the 44th UAE National Day, du has launched a new TVC named #UAEisHome. The video shows the various UAE community segments living in the country to showcase why UAE is a home for all its residents. The video attempts at spreading the… Read More
Carat announced the Qatari results of its Consumer Connection System (CCS) – a research, insight and planning tool which uncovers consumer attitudes towards the most important media channels and how those same consumers will engage and use any touch point that can influence buying behaviour.… Read More
Ericsson and Ooredoo Group have signed a Memorandum of Understanding (MoU) for 5G development with the ambition of developing use cases, requirements and deployment scenarios for 5G technologies. The MoU was signed by Ahmed Yousef Al-Derbesti, COO of Ooredoo Group and Jan Wäreby, Senior Vice… Read More
Google has brought a 360-degree street view imagery of Petra and 30 other landmarks in Jordan for the first time. The initiative was taken with the support of Her Majesty Queen Rania Al Abdullah of Jordan. Her Majesty, in a blog post about the launch,… Read More
“At the heart of any good work, is a great idea,” Mike Shackle, Grey MENA’s recently appointed Chief Creative Officer, made this comment while pointing at the price that creativity has to at times pay in the craze for ‘viral’ videos. “Creativity takes a… Read More
Putting all the theory about effectiveness aside, it is about success in the real world. You are able to carry your ideas and values into the world – and are able to change it in a positive way. It’s a lot about what you communicate… Read More
For many content creators who otherwise did not have a platform to present their skills or ideas, YouTube has been a solution for a long time. Over the years, some of these YouTube channels on genres such as gaming, comedy, beauty or fashion have earned massive fan following with… Read More
When it comes to advertising, it just isn’t about the great ideas but ideas that inspire and drive growth. That is where the ‘Sting Launch Campaign’ stood out and won the Grand Prix at 2015 Effie MENA Awards. Sting Energy Drink, a product of PepsiCo… Read More
There are few times when you have a real ‘aha’ career moment. Small lessons that are obvious, but mean much more when you’ve slipped and learned something the hard-er way. Having started my career as a creative, I’ll never forget going to LA to shoot… Read More
