Launched in 2013, the Branded Content & Entertainment category has been designed to reward creativity in branded content and entertainment. This year sees a marked increase in the category with a total of 135 entries from nine countries, in comparison to the 70 entries received… Read More
The Integrated category this year sees a total of 54 entries from seven countries. Last year 49 entries were made in this category. Of these 10 entries have made it to the final shortlist. Impact BBDO and Leo Burnett are leading the category with three entries each. FP7/DXB, J.… Read More
Alas, it was the final day at Dubai Lynx International Festival of Creativity, which also means that it was time for reflection and introspection. Naturally, the key conversations were around the very foundations of creativity and its value in today’s marketing landscape. The first session… Read More
From addressing the games-of-thrones syndrome in holding companies to bringing game changing technology in the business, Yannick Bollore, Chairman and CEO of Havas, has a clear direction in which he is steering his company. If the company’s financial results are anything to go by, the… Read More
Creative professionals are living in fear. Or at least that is what senior creative leaders such as Ash Bendelow believe. The Managing Director of UK-based creative independent, Brave, is of the opinion that the creative culture is being stifled. People are fearful in their jobs,… Read More
The 360-degree approach was once famously quoted as the most effective way of connecting with the consumer – making a link across all touch points. The concept may have been replaced by more popular renditions such as integrated or multimedia but at the Dubai Lynx… Read More
Let me start off with a corrigendum on yesterday’s blog. The song ‘The Times they are a changin’ most obviously belongs to Bob Dylan and not to the fictitious gentleman it was attributed to. Apologies for the error which can only be attributed a draining… Read More
Whilst the first day of Dubai Lynx International Festival of Creativity was about the evolution of advertising as a wider social discipline, the second day of the Festival flipped the conversation to the other side of the room, to the marketers and brands. ‘Brands Breaking… Read More
Nothing quite teaches as experience, and there is no better pool to draw from in order to bring one’s own unique signature to work. Amongst the many words of advice that David Carson, Creative Director, Designer, David Carson Design had to impact at the Dubai… Read More
Change begins with the willingness to do so. No future around digital governance, moving public services online or any other such progressive step can be accomplished without citizens willing to change behavior. Dr. Michelle Harrison, CEO, Government & Public Sector Practice, WPP stated this at… Read More
