Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. There was perhaps no surprise in seeing Unilever topping charts once again as the… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More
Telecom Operator Ooredoo, the official sponsor of Paris Saint-Germain, has unveiled Fans Do Wonders, a star-filled new TV campaign featuring Paris Saint-Germain football legends such as Zlatan Ibrahimović and David Luiz. The 60-second TVC depicts fans puppeteering a match through their mobile devices. The campaign,… Read More
Storytelling hasn’t really changed and if anyone tells you otherwise they are selling you snake oil. Good storytelling is still really hard work. Good storytelling will move us to laugh or cry, anger us or inspire us. Good storytelling will take a human truth and… Read More
The Government of Kenya, through the Ministry of East African Affairs, Commerce and Tourism has taken on board global PR agency Grayling to support it government’s strategy for the recovery and revival of tourism and inward investment in Kenya. Grayling is part of the Huntsworth… Read More
Edelman, a communications marketing firm announced its plans to acquire independent communications agency DABO & CO. Edelman and DABO & CO Middle East operations will meet the demand of clients and brands for integrated communications marketing and business solutions. In addition to providing economies of scale, the… Read More
Brazen has won the PR account for 4work Kobold – a new range of vacuum cleaners in the UAE. The products range from all in one power systems, vacuum cleaners and intelligent robots that clean when you’re not at home. Kobold cleaners are designed and… Read More
Global media agency network, Mindshare, part of WPP, is gearing up for one of its original event, ‘Staying Agile’. The media summit which will be held on May 4, 2015 in Riyadh, KSA is expected to see global experts showing their presence. “Staying Agile” is… Read More
Around 56 per cent of Qatar’s population is active on social media, there is an average of 50 million tweets per month, Riyadh ranks 10th globally among the cities with most tweets and in the UAE alone, Facebook enjoys 43 per cent penetration. These are… Read More
Deutsche Bank AG has appointed Javeed Ameen as its Chief Operating Officer for the Middle East and Africa (MEA) region. Mr Ameen will be based in Dubai and report to Ashok Aram –Deutsche Bank CEO, Middle East and Africa and Karl von Rohr – Global… Read More
