MediaCom has been appointed as Duracell’s global media agency of record, following a competitive pitch. The development that covers 32 markets includes the Middle East & North Africa (MENA) region as well, in addition to the US, UK and China. MediaCom will take over the… Read More
Following the appointment of Ravi Rao to take on the role of CEO for GroupM MENA earlier in the year, Mindshare has now filled up the spot left vacant for a MENA Chief. The media agency has appointed its Regional Digital Director, Tony Bourached, to… Read More
Omnicom Media Group has named Johan Boserup as Global CEO, Investment, overseeing all aspects of Omnicom Media Group’s investment and accountability operations worldwide including media buying, publisher trading relationships and global media partnerships. He’s expected to start in his new capacity in 2019, and will… Read More
Irwin Gotlieb, the former CEO of GroupM and hitherto its Global Chairman, is stepping down from the role, as he transitions to a senior advisory role with WPP. Mr Gotlieb was GroupM’s first global CEO on its founding in 2003, and he transitioned to Global… Read More
GroupM has appointed Nick Theakstone to the new role of Global Chief Investment Officer. He will be based in London and New York, reporting to GroupM Global CEO Kelly Clark. Mr Theakstone will oversee all aspects of GroupM’s global media investments, trading activities and commercial… Read More
The year 2017 has not been easy for the advertising pie in the Middle East & Africa (MEA) region. In GroupM’s most recent investment forecasts, the media investment group has indicated a decline of 5.1 percent in adspends in the MEA region in 2017. The… Read More
The merger of MEC and Maxus that has put media, content and technology under the same roof has been finally christened as Wavemaker. According to agency officials, the brand mark Wavemaker reflects the agency’s “heritage, born from WPP and GroupM”. Tim Castree, Global CEO, MEC… Read More
GroupM has rolled out viewability standards to support continued investment in digital media. These standards are applicable in all markets that the media holding company operates in, including the Middle East & North Africa region. Viewability, a measure of a digital ad’s opportunity to be… Read More
GroupM’s [m]PLATFORM has named Jenny Bullis as its Global Chief Strategy Officer. Her mandates includes creating the strategy for the global roll out of [m]PLATFORM, ensuring that the data sets and the technology suite are the most powerful in every market in which GroupM’s agencies… Read More
GroupM’s significant portfolio restructure that will merge two of its agencies – MEC and Maxus into a yet to be named entity will take some time before its takes shape in the Middle East & North Africa (MENA) region. “We are just beginning a transition… Read More
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