FP7/MENA has continued its record at the Global Effie Index. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Globally, McCann Worldgroup (1565 points) unseats… Read More
One may say, about time, but the Global Effies will finally be seeing a juror from the Middle East & North Africa (MENA) region in its 2018 edition. This year the Global Effie competition, that celebrates marketing communication efforts that have proven their effectiveness in… Read More
A doyen of the marketing and advertising domain, Akram Miknas, the chairman of Middle East Communication Network (MCN) has made an impact that is far reaching – not just in the industry but also globally. Leading names from the business share thoughts on Mr Miknas’… Read More
FP7/DXB is beginning 2018 with a new leader onboard and Jon Marchant, the agency’s recently appointed managing director, is looking forward to this new mandate. Mr Marchant, who has recently moved to Dubai from McCann Central in the United Kingdom, is credited with creating one… Read More
FP7 has appointed Jon Marchant as the Managing Director of its Dubai office, effective November 1, 2017. With full responsibility for the leadership and development of FP7 DXB’s business, Mr Marchant will play a key role in meeting the company’s growth goals as well as… Read More
As part of McCann Worldgroup, FP7/MENA has concluded the agency’s day-on-the-street, hunting for truth. On October 10, 2017, McCann Worldgroup conducted its Truth About Street research in over 100 countries with nearly 20,000 employees. In the Middle East & North Africa (MENA) region, over 300… Read More
FP7/DXB has retained Jawwy, the digital mobile brand from STC. Earlier this year, Jawwy held a full-fledged pitch with various local and multinational agencies participating. FP7/DXB had re-pitched for the opportunity to continue its partnership with Jawwy from STC. Leading the brief, Tarek Miknas, CEO… Read More
The 64th Cannes Lions International Festival of Creativity has turned out to be among the best for the Middle East and North Africa (MENA) region, including Turkey. MENA agencies have bagged a total of 41 Lions. Last year, the region had won 26 Lions in… Read More
Every tale of glory begins with its heroes. The story of advertising in the Middle East & North Africa (MENA) region has its own few who had defied conventions to lay the foundation of a creative industry that would eventually take MENA and its work… Read More
Having built an advertising empire that is on the brink of its Golden Jubilee celebrations, Akram Miknas has contributed significantly to the advertising and marketing industry in the Middle East & North Africa region. From advice to his son, to the one regret of his… Read More
