There is no denying that online video viewing is growing at an unprecedented pace, making videos a must-explore advertising option for marketers. Platforms are putting their best foot forward to assist brands in making the most of online videos, but not all are necessarily doing… Read More
Twitter has launched a set of premium APIs, as part of a larger plan to roll out new premium endpoints, that will bring more capabilities than its standard APIs. Hitherto developers had access to Twitter data via standard APIs that provide basic query functionality and… Read More
Twitter has taken a slew of steps to increase transparency for all ads on the platform, including political ads and issue-based ads. It will also be improving controls for its customers and adopting stricter advertising policies. In the coming weeks, Twitter will launch a transparency… Read More
Twitter is trying something new and if it all goes well, then soon the 140 character limit will increase to 280. A recent research by Twitter shows that “cramming thoughts” in the 140 character limit was a problem in some languages, but not so much… Read More
Sir Martin Sorrell does not like a duopoly, at least not when he is on the other side of the table. The CEO of WPP, the largest advertising and marketing services holding company, has been vocal on the need of a third force in the… Read More
Twitter’s Co-Founder and CEO Jack Dorsey’s Eid wishes on Twitter garnered high levels of engagement with his tweet becoming the 6th most Retweeted Tweet of all time. The tweet, that was tweeted in Arabic included the #EidAlAdha hashtag in Arabic, which unlocked a special emoji… Read More
The dmexco Conference 2017 is all set to showcase important themes, brands, and thinkers of the digital business — and all of them will be on stage at unprecedented levels of diversity and quality. Major Ad Spenders And Agencies: Pure Business At dmexco On all… Read More
Magna in partnership with Twitter conducted a scientific media trial examining the location of video ads within a social environment. The resulting report, ‘The Art of the Takeover: Optimizing What Consumers See First’, reveals best practices for in-feed advertising as well as guidelines for utilizing… Read More
Regardless of location or language, people connect on social media during Ramadan in the interest of getting real-time updates on activities in their neighborhoods, connecting with those fasting around the world, learning how to lend a hand, and sharing wishes and special moments during the… Read More
LinkedIn may be the most obvious place to find business-focused consumers, and half are using this platform, but this audience is also significantly more likely to be using Twitter each month according to data from Global Web Index. A company’s social profile is an important… Read More
