An effective social media strategy will drive business success. Warc has attempted to list out some trends that reiterate this point in its ‘Effective Social Strategy Report 2018’. “Social is now firmly established in the media mix, though its ability to connect with communities in… Read More
Zenith has been named a ‘Leader’ by global research consultancy Forrester in its first ever Global Media Agencies Wave report. This ranks the Publicis Media agency ahead of several media agency competitors. Evaluated across 23 different criteria that assessed agencies’ current offerings, strategy and market… Read More
Omnicom Media Group MENA has promoted Nadim Samara to CEO of OMD MENA, effective immediately. A 17-year veteran of Omnicom Group, Mr Samara was previously the CEO of OMD’s UAE office and regional HQ. There, he played a critical role in the success of the… Read More
Adara has entered into a partnership with the Department of Culture and Tourism – Abu Dhabi (DCT) to create a private data co-op that utilizes the measurement and analytics platform, Adara Impact. By linking different but related travel data sets together, Adara aims to create… Read More
WPP in entering into a collaboration with UN Women. The commitment includes global, pro-bono media support brokered by GroupM and creative services from WPP agencies to help impact the lives of girls and women. The partnership comes on the back of over USD 1 million… Read More
Interpublic Group (IPG) has completed the acquisition of Acxiom, formerly known as Acxiom Marketing Solutions. Acxiom will operate as a standalone unit within IPG, reporting into Arun Kumar, Chief Data and Marketing Technology Officer, IPG. The deal brings together IPG’s media, creative, marketing services and… Read More
TBWA\Raad has appointed Manuel Bordé as Executive Creative Director (ECD). He has been promoted to the role after his three-year stint at the agency as Creative Director. He now co-leads the creative output of the agency with Fouad Abdel Malak, and will oversee and approve… Read More
Hyatt has appointed MullenLowe Open, the global CX activation boutique from MullenLowe Group, to launch its lifestyle brand, Andaz, in the UAE. The appointment follows a competitive pitch process and will be run out of MullenLowe Open’s Abu Dhabi office situated in the TwoFour54 media… Read More
Unilever has completed the review of its digital media duties in the GCC region, which was part of a global arrangement. Following this, the FMCG major has now moved its digital mandate to MCN Network’s Magna Global. The incumbent on the business is PHD MENA.… Read More
In line with its mission to support the global creative community, The One Club for Creativity has established The One Club for Creativity-Cairo as its first international chapter. Enas Rashwan, who serves as President of Cairo Ad School and a creative director for more than… Read More
