Publicis Media has appointed agency veteran Racha Makarem as the Regional CEO for Starcom in the Middle East & North Africa (MENA) region, effective January 1, 2019. Ms Makarem will report into Steve Parker, CEO of Publicis Media in MENA and Alex Saber, Chairman of… Read More
WPP has merged two of its agencies – Y&R and VML to create a fully integrated digital and creative offering VMLY&R. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive… Read More
Memac Ogilvy has appointed Philippe Berthelot as the agency’s new Managing Director for the UAE. Mr Berthelot’s arrival marks another milestone in Ogilvy’s Next Chapter evolution. The appointment follows Patou Nuytemans taking charge as MENA CEO in September 2017 for the agency. Ms Nuytemans led… Read More
Omnicom Media Group has named Johan Boserup as Global CEO, Investment, overseeing all aspects of Omnicom Media Group’s investment and accountability operations worldwide including media buying, publisher trading relationships and global media partnerships. He’s expected to start in his new capacity in 2019, and will… Read More
Mindshare has hired James Harris as Global Chief Strategy Officer. He joins from Carat, where he was most recently Global Chief Digital + Data Officer responsible for the digital capabilities of the Carat network and driving digital strategy and solutions for Carat’s global accounts. A… Read More
With the music industry growing across the Middle East, Anghami is hosting an executive annual gathering on September 26. The event is being organized with the support of its exclusive media representative – Digital Media Services (DMS), the digital arm of Choueiri Group. The invite-only… Read More
There are no formulas for great marketing but there are advice that can trigger a thought or guide in the long game. Omar Johnson, an entrepreneur and the brains behind clutter breaking marketing done for Beats by Dr Dre and Nike, has a series of… Read More
Property Finder has chosen J. Walter Thompson as its communication partner targeting the United Arab Emirates with immediate effect, and to manage its upcoming brand launch. The agency was selected among multiple international agencies that participated in its pitch process. “For this brand launch we… Read More
Credited for some of the most inspiring work seen from the likes of Nike and Beats, marketing coach and entrepreneur Omar Johnson will be present in person at the ninth edition of OMD’s annual thought-leadership conference OMD Predicts on September 19. Titled ‘Inspire’, OMD has… Read More
A little over 1,500 days ago, I started my very first job. Walking into the advertising world as a young, wide-eyed girl, I was too shy to even speak and looked to avoid any form of social interaction. Dedicating my lunch breaks to my favorite… Read More
