It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
The Cannes Lions International Festival of Creativity ended with many surprises – perhaps the first being a much scaled down version of the festival that many described as a big advertising party to a massive display of platforms’ money power to a forum that had… Read More
The Arabian Marketer, and the entire family of AM Media Corp (AM Unicorns & AM Taleem), wish all our readers blessed last few days of Ramadan, and a Happy Eid Al Fitr. To celebrate with our family and friends, our offices are closed from June… Read More
Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More
Eleven campaigns for brands including Ariel, Channel 4, Extra Gum, Fanta, Ford, and Gillette, are winners of the Effective Channel Integration category of the global Warc Media Awards 2017, recognizing communications planning that has made a positive impact on business results. A total of one… Read More
Three years ago, on this day, we launched the Arabian Marketer with the aim to become the most reliable and trusted digital-first news reporting on the business of marketing, advertising and media in the Middle East and North Africa (MENA) region. A goal we continue… Read More
When we were discussing Arabian Marketer’s third anniversary plans in our editorial meet, I could not help but wonder how quickly time has passed. While it is true for any good experience, it did take me back to our first editorial meet, which as cliché… Read More
Horizon FCB has appointed Bruno Bomediano as the agency’s Executive Creative Director. In this role, Mr Bomediano will be overseeing the creative portfolio of Horizon FCB’s client roster in the Middle East and North Africa (MENA) region. Originally from São Paulo in Brazil, Mr Bomediano… Read More
As many corporations find ways to be part of the consumer’s journey during Ramadan, tech majors too have taken up several initiatives in that vein. The Ramadan Hub from Google is one such initiative. According to Google the Hub signals the arrival of the month… Read More
…so equal women representation at workplace should follow, right? One would have hoped, but everything that should be that simple, is never really so. The International Women’s Day tends to draw many conversations around women empowerment, equality rights including right to education and equal pay… Read More
