The MediaVantage, a UAE-based media sales representative, will represent Qunar.com – a search engine in the outbound Chinese travel space in the Middle East region. The contract, awarded after a competitive pitch, includes representation of all Qunar.com platforms including Flight.qunar, Hotel.qunar, Travel.qunar and Car.qunar. “We… Read More
As Brndstr prepares for its next level of growth, which includes expanding into new markets, the agency’s Founder Simon Hudson is stepping down from his role as CEO. In the next few months, Mr Hudson will still be involved in the agency’s business decisions but… Read More
The social media users by the youngest digital consumers (16-24s), essentially the smartphone-centric age group, is the most engaged with social. The Middle East & Africa region is seeing higher consumption patterns in this factor, in comparison to some of the western markets with the… Read More
Mark Zuckerberg began 2018 with his list of resolutions for Facebook in the year, which in a nutshell was ‘fixing’ the social media platform. Given all the conversations around fake news, the role that Facebook may have played in US Presidential Elections, studies indicating people… Read More
Digital consumption in the Middle East and North Africa (MENA) region is growing at one of the fastest paces in the world, driven by a large population, fast-improving mobile connectivity and a flood of new streaming platforms in the market. That’s the top line from… Read More
Digital transparency will be a key challenge for brands in the year ahead according to marketing intelligence service Warc. Led by P&G, brands are putting pressure on the digital media ecosystem to reform and to embrace greater transparency. As per the Warc Toolkit 2018 survey,… Read More
Infor, a provider of industry-specific cloud applications, is now included in the LinkedIn Learning Solution’s LMS Integration Partner Program. Infor’s agreement with LinkedIn allows it to integrate Infor Learning Management (LMS) with LinkedIn Learning, which is expected to result in access to more flexible training… Read More
Recently, conversations on artificial intelligence (AI) have exploded into the tech scene, with frontrunners like Mark Zuckerberg participating in the debate. Not only Facebook’s creator believes that working with AI is a chance for us to live fuller, more comfortable lives. Also such global giants… Read More
dmexco has begun 2018 with a new management team. Dominik Matyka, an entrepreneur, venture capitalist and startup founder, has been named dmexco’s Chief Advisor and will be responsible for its strategy and conference. This completes the management team for dmexco, whihc has over the years… Read More
Dubai Studio City and in5, an enabling platform for entrepreneurs in tech, design and media, have launched a competition inviting content creators to showcase their talent through innovatively produced videos. The closing date for submissions is January 25, 2018. Supported by UTURN, the Arabic entertainment… Read More
