As Twitter Moments gains traction, and the micro-blogging platform has worked towards the addition of newer, more premium inventory, it has looked for newer ways for its monetization as well. In line with this, Twitter had introduced In-Stream Sponsorships last year and has now added… Read More
Emotion artificial intelligence (AI) systems are becoming so sophisticated that Gartner, Inc. predicts that by 2022, personal devices will know more about an individual’s emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact… Read More
To consume video or audio based content online, millennials are primarily choosing a mobile over PCs/laptops. This lead is greatest for watching video clips (e.g. through social media apps or YouTube), where the convenience of mobiles is trumping larger-screened devices (despite the latter providing a… Read More
Ecommerce conversations continue to take centre stage for the Middle East region. At the inaugural Digitalks, a digitally-focused conference series, experts from the business asserted with over 60 percent audience shopping online in the region, understanding this segment is imperative. “Deriving extraordinary results from innovative… Read More
With McDonald’s having more than 36,000 restaurants globally in over 100 countries, Global Web Index took at closer look at how the fast food chain’s ambition to create fully recyclable packaging by 2025 could help spread its global reach still further by appealing to eco-conscious… Read More
In its annual ‘Global Recruiting Trends 2018’ report, LinkedIn has unveiled top four trends in the Middle East & North Africa (MENA) region that are expected to impact the way people get hired and stay engaged at work in 2018. The four trends — diversity,… Read More
Mahindra Comviva, a player in mobility solutions, is partnering with Sacom Mediaworks, a content aggregator in the Middle East & Africa. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Comviva’s digital marketplace for content, with a broader range of digital video-on-demand content in… Read More
Facebook maintains its position as the most positively talked about brand in Egypt with the largest impact among consumers in the past year according to the 2017 Best Brand Rankings by YouGov BrandIndex. With Egypt constituting its largest Middle East fan-base, Facebook has certainly been… Read More
More affluent consumers have purchased something on their mobiles than their computer in the last month. According to data from Global Web Index, in the Middle East & Africa (MEA) region, 46 percent affluent onliners have made a purchase via mobile and 36 percent have… Read More
Data and analytics company YouGov has made its research operations purely digital in the Middle East and North Africa (MENA) region. As per company officials, the decision falls in line with the company’s vision of being a leader in online research and data analytics, an… Read More
