Irrespective the changes in the industry, the most important agenda for marketers continues to be around engaging audiences. Several channels assist in this. Social media, especially given the role it plays in progressing ecommerce, is one example. Another is creating the right kind of content.… Read More
Online channels are constantly changing the face of ecommerce, and the likes of mobile and social media are playing an important role in this. This is supported by a parallel access to data, where industry leaders are constantly looking at ways to put data into… Read More
Apple has competed and won time and again as a brand of reckoning in the Middle East & North Africa (MENA) region. This was validated once again in the latest brand rankings from YouGov BrandIndex, where iPhone rated as the top brand that Egypt consumers… Read More
Sojern, a global demand engine for reaching travelers, has acquired Facebook & Instagram Marketing Partner (FMP) Adphorus. The FMP specializes in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel… Read More
Twitter has launched a set of premium APIs, as part of a larger plan to roll out new premium endpoints, that will bring more capabilities than its standard APIs. Hitherto developers had access to Twitter data via standard APIs that provide basic query functionality and… Read More
Recommendations from social media have come to challenge the traditional power of word-of-mouth (WOM) among millennials. Crucially, in the Middle East & Africa (MEA) region, recommendations on social are now as or more important than WOM. The case is same in Latin America too. In… Read More
Most professionals in MENA (88%) like hearing about new opportunities and higher compensation lures them into switching to a new job, according to LinkedIn’s annual talent survey – ‘Inside the Mind of Today’s Candidate’. The study reveals that higher compensation elsewhere (41%) is still the… Read More
du and Unified Inbox (UIB) have entered into a strategic partnership to bring a new and secure way for users to communicate with du without downloading another app or using a separate web-based service. The announcement is in line with du’s long standing association with… Read More
The combination of content and data can lead to incremental growth. Or so believes Socialbakers, whose upcoming forum EngageX makes this argument. Scheduled to take place on November 9, 2017, the conference’s theme revolves around creating smart content through insights from data. The forum will… Read More
Expanding its digital footprint, du has entered into a partnership with Souq.com, which was recently acquired by Amazon. Following this, du customers will now be able to purchase a range of products including SIM cards, post paid plans, data packs, SIM top-ups and du devices… Read More
